Tag Archives: content marketing

This article is derived from a lesson in Streaming Media 101: Technical Onboarding for Streaming Media Professionals. If you’re looking for an efficient way to get up to speed on key streaming terms, technologies, workflows, and best practices, check out the course here.  Companies distribute videos for a myriad of reasons; sometimes as the product, sometimes to sell or market …

In the first article in this series, Baby Steps with Apple’s Advanced Video Quality Tool and Quality Metric, I detailed what Apple’s Advanced Video Quality Tool (AVQT) is and how to use it. In this article, I tested multiple video files with Apple AVQT and describe my user experience. In the next article, I’ll review how AVQT scoring compares to …

Just a quick post to advise potential students that we’ve supplemented the course Streaming Media 101 : Technical Onboarding for Streaming Media Professionals with five new Mac-based lessons, which are: Installing and using MediaInfo for the Mac Installing and using MP4 Bitrate Viewer Installing and using Apple’s Advanced Video Quality Tool (AVQT) (Also added to our course on video metrics) …

This article on the Wowza website provides a quick overview of the HEVC codec: what it is, how it performs, what it costs, and what it’s good for. It concludes with a section on what you need to know to effectively deploy the HEVC codec using the Wowza Streaming Engine software. The article is the third in a five-part series …

I’m adding some lessons that identify and describe the operation of Mac video utilities to the online course Streaming Media 101 and took this as an opportunity to have a look at Apple’s Advanced Video Quality Tool  (AVQT) which launched at the company’s 2021 World Wide Developers Conference. I’m making the lesson available as a lesson of the week, immediately …

Streaming producers need tools to explore different encoding options and verify their work. Here are two free Windows tools that I couldn’t live without. MediaInfo MediaInfo is a video analysis tool that displays the most significant data points regarding a video file, including resolution, data rate, codec, bit depth, frame rate, duration, etc. It’s available for download here, and there …

My review of the Epiphan Pearl Nano is now available on Streaming Media. The video I produced for the review is below. Note that I really liked the feature set and usability but found that video quality suffered from a slight cast as you can in Figure 8 of the article and below. The cast is most visible in the …

Pleased to announce my second report on LCEVC Technology entitled LCEVC x264 Report: Live Sports & eGames, ABR Ladder. The first report assessed VOD performance at 1080p; this report tested live performance using a full encoding ladder and weighted average performance as well as BD-Rate comparisons. Here’s the Table of Contents. Note, in particular, the GB Tech report in the …

Just a quick note to let you know that I’ve published a comprehensive report that documents the testing, quality, and performance of the Low Complexity Enhanced Video Codec (LCEVC) as developed by V-Nova and in the process of becoming standardized by MPEG. By way of background, I’ve been consulting with V-Nova to test LCEVC using a range of test files …

MediaMelon’s SmartPlay is a streaming optimization solution that reduces bandwidth use by 35% or more and improves QoE while working with your existing ABR content without reencoding. As you’ll read in this post, SmartPlay works by analyzing the quality of every segment in an ABR package and producing a hintfile used by the SmartPlay plug-in installed in the player to …