Learning

If you work in product, operations, or revenue at a streaming platform, you’re probably already tracking fill rates, CPMs, and demand quality. But the biggest revenue losses often happen elsewhere, quietly, invisibly, and without triggering a single alert. A growing body of technical guidance, operational reports, and publisher best practices reveal much quieter threats to advertising effectiveness: poor quality of …

More than 80 media executives met in New York last week under the IAB Tech Lab banner to address unauthorized AI content scraping, which enables AI companies to harvest publisher content for model training without compensation. While Google and Meta participated, the AI companies most implicated, OpenAI, Anthropic, and Perplexity, declined to attend. The industry’s response centers on the LLM …

I just launched Streaming Monetization 101, a 50+ lesson, roughly seven-hour course created in partnership with the Streaming Video Technology Alliance (SVTA). It’s available now through SVTA University for $399. The course provides new hires in streaming services and the companies that support them with a comprehensive, real-world understanding of how platforms generate and grow revenue. It covers the business …

In this conversation, Jan Ozer from the Streaming Learning Center interviews Gabe Thomas, VP of Strategy and Business Development at A Parent Media Company (APMC). They discuss AdCurate, a powerful tool that helps streaming publishers improve ad quality and brand safety. Below is a detailed breakdown of their conversation, with each question and answer presented for clarity. You can watch …

The Bitmovin Video Developer Report is an essential resource for anyone involved in video streaming technology. Conducted between September and December 2024, this 8th annual edition gathered insights from 167 video developers and industry experts across 34 countries. The majority of respondents were from EMEA (48%) and North America (36%), reflecting the primary markets driving streaming technology. Participants ranged from …

The Mile-High Video Conference recently published a call for contributions (https://lnkd.in/eCFyUD2i). This event is an excellent opportunity to share your ideas and research with a diverse group of technologists and technology decision-makers from industry and academia. The conference invites contributions across a wide range of topics, including content production, encoding, codecs, cloud-based workflows, streaming technologies, and content delivery. Industry trends …

I’m updating my book, Video Encoding by the Numbers, which means lots of research into what other encoding professionals are doing. One source of knowledge I appreciate is downloading files from different websites to analyze these files. I used to use YouTube-dl, but it is not as reliable as before, and most GUI-based tools don’t work particularly well. I’m also leery about malware from some of these tools. I learned about yt-dlp this weekend and gave it a …

I’ve just completed my first LinkedIn Live experience, and I have to say (in all modesty), that it went pretty well, but only because I tested three trial events before I finally went live (and three after to figure out what happened and why and write this article). In this post, I share some lessons learned, plus a suggested workflow, …

I just posted a new lesson to the Streaming Media 101 course on AI in encoding, production, and customer experiences. The lesson is free to all current students; here’s the description. Lesson Description In this lesson, you will learn about the dynamic role of artificial intelligence in transforming media encoding, production processes, and customer experiences. The lesson offers an overview …

Here are the free “must-have” apps I install on every Windows computer (and three for-fee tools for deeper analysis).  I just received a new Dell Precision 7820 server and had to prepare it for video transcoding and analysis. Here are the tools I installed to get up and running. I present the list and links first and then a list …