New Lesson: AI in Video Encoding, Production, and Customer Experiences

I just posted a new lesson to the Streaming Media 101 course on AI in encoding, production, and customer experiences. The lesson is free to all current students; here’s the description.

Lesson Description

In this lesson, you will learn about the dynamic role of artificial intelligence in transforming media encoding, production processes, and customer experiences.

The lesson offers an overview of AI applications across different stages of media handling, providing a glimpse into future developments and their implications for technology buyers and developers alike. It’s structured to cater to various stakeholders in the technology sector, aiming to enhance understanding of AI’s potential and practical applications in the industry.

  • Introduction to AI in Media Handling – Gain an understanding of the foundational role of AI in encoding, production, and distribution.
  • AI Applications in Encoding (3:24 in the video) – Learn about AI’s impact on video encoding processes. Explore various products and innovations that leverage AI to enhance compression efficiency and quality, such as the Digital Harmonics Keyframe and Telestream Vantage’s generative workflows.
  • Super-Resolution Technologies (8:52) – Discover the transformative potential of super-resolution technologies that utilize AI to enhance the quality of video content.
  • AI in Production and Quality Control (13:01) – Discover how AI contributes to production enhancements and rigorous quality control measures.
  • AI’s Role in Consumer Experience (14:00) – Understand how AI technologies can add contextual metadata to EPGs that extend subscriber viewing times.
  • AI in Analytics (14:50) – Learn how the integration of AI in video analytics not only aggregates data but also interprets it to provide actionable insights, enhancing both the usability and utility of analytics tools.
  • Generative AI in Ad Sales (17:16) – Learn about the application of generative AI in ad sales, which automates complex proposal generation from simple inputs, allowing sales teams to focus more on strategic tasks and less on administrative details.
  • Future Directions and Advanced Applications (20:00) – The course concludes with a forward-looking discussion on the potential advancements in AI technologies, focusing on emerging AI codecs and the application of AI in closed and decentralized broadcast environments. Learn about the strategic deployment of AI in new codecs and its expected impact on market readiness and technology adoption.

This lesson is a gateway to understanding current AI applications and a strategic guide for anticipating future trends and preparing for technological shifts in the media industry.

About Jan Ozer

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I help companies train new technical hires in streaming media-related positions; I also help companies optimize their codec selections and encoding stacks and evaluate new encoders and codecs. I am a contributing editor to Streaming Media Magazine, writing about codecs and encoding tools. I have written multiple authoritative books on video encoding, including Video Encoding by the Numbers: Eliminate the Guesswork from your Streaming Video ( and Learn to Produce Video with FFmpeg: In Thirty Minutes or Less ( I have multiple courses relating to streaming media production, all available at I currently work as as a Senior Director in Marketing.

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