Encoding

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August, 2021

  • 1 August

    Beginners Guide to Encoding H.264

    The H.264 codec is still the most widely used video compression technology — aka codec in the world and likely will be for the next few years. For this reason, every streaming media professional should know what the H.264 codec is and how to encode with H.264. This beginner’s guide …

July, 2021

  • 29 July

    Panel Discussion on Advanced Video Compression and Applications

    I’m appearing on a panel next week at the SPIE Optics and Photonics Conference entitled Advanced Video Compression and Applications with a host of encoding luminaries. The panel will be streamed on August 3, 2021, at 3:30 PM PDT, but only registered guests can watch the Zoom feed (you can register …

  • 27 July

    How to Choose Your Bitrate Control Technique

    Every time you encode a video file with a distribution-oriented codec like H.264, HEVC, VP9, or AV1, you choose a bitrate control technique that controls bitrate, overall quality, transient quality, and encoding cost. Examples of common rate control modes include CBR, VBR, CRF, and Capped CRF. This article discusses how …

  • 8 July

    MediaInfo and BitRate Viewer – Essential Tools for Video Analysis

    Streaming producers need tools to explore different encoding options and verify their work. Here are two free Windows tools that I couldn’t live without. MediaInfo MediaInfo is a video analysis tool that displays the most significant data points regarding a video file, including resolution, data rate, codec, bit depth, frame …

  • 8 July

    Computing Break Even on Codec Deployments

    To a great degree, video codec adoption is driven by the simple break-even formula presented above. You put your costs on top, your savings per hour on the bottom, and come up with the number of hours of video you have to distribute to recoup your costs and start hitting …

June, 2021

  • 29 June

    Per-Title Article up on Streaming Media Magazine

    We have been huge proponents of per-title encoding since its inception in 2015. Boy, has it come a long way. In this Streaming Media article, I recount the history of per-title encoding and trace its advancement from single file optimizations that could adjust only file data rate to AI-driven adjustments …

May, 2021