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As third-party cookies fade into digital history, first-party data has risen to the top of every marketer’s wish list. Touted as the ultimate solution for targeting, personalization, and measurement in a privacy-centric era, first-party data is often positioned as the “panacea” for the challenges left in the wake of cookie deprecation. But beneath the optimism lies a hard truth: first-party …

In this interview from Mile High Video 2025, Jan Ozer from the Streaming Learning Center speaks with Katerina Dobnerova from CDN77 about the company’s role in content delivery and its strategic approach to staying profitable in a highly competitive CDN market. You can watch the interview on YouTube here, and it’s embedded below. Some of Katerina’s comments are edited slightly …

Synamedia has launched Senza, a cloud-based TV platform that could reshape how content reaches screens. Why it matters: Senza aims to slash costs for content providers and open new markets by eliminating traditional hardware limitations and revenue-sharing models. Perspective: Traditional smart TVs and OTT devices often take a cut of streaming service revenues, creating barriers for: • Smaller publishers in …

I’m joining NETINT’s marketing team and will continue to write, speak, publish, and maintain and expand the courses at the Streaming Learning Center.  Vancouver, BC – August 8, 2022 – NETINT Technologies today, announced the hiring of Jan Ozer in the role of Senior Director, Video Technology Marketing. In this position, Ozer will lead industry benchmarking, technical validation, content creation, and the development of product …

Premiere Pro is an application that I use almost every day for course production and consulting. I’ve written books about it, created courses, and know every nook and cranny inside and out. After packing all the features one could possibly want into the program, Adobe is “reimagining” the interface to simplify operation for newbies. As I conclude in this article …

Displaying PowerPoint slide shows in a window comes in handy for presenting in webinars and for screencam capture.  Like most of us out there, I’ve been using PowerPoint for about six thousand years. One feature I just learned, displaying slide shows in a window, comes in handy for two common use cases for me, presenting at webinars and recording 1920×1080 …

My wife was watching a webinar for CME and there were two physicians with such picture perfect presentation that I just had to snap the image and comment. The list of what these two did right is lengthy and instructive. Both practiced perfect rule-of-thirds positioning, with their eyes about 1/3 down from the top of the frame. For this reason, their …

A student of one of my courses recently asked, “I need a tool, which does the same job as BitrateViewer but for HEVC. Which tool do you use when you need to get some sort of a plot or just a list of bitrates per each second?” Great question. If you don’t know Bitrate Viewer, it’s a great way to …

My article, The State of CMAF: The Holy Grail or Just Another Format?, just published on the Streaming Media website. Here’s the enticing intro: The holy grail of streaming is a single set of files that you can safely deliver to all target endpoints. The most likely candidate to help achieve this is the Common Media Application Format (CMAF). While …

At its most basic level, streaming media is the delivery of audio and video files from a server to a client over the internet or a cellular data network. The first streaming audio was delivered in 1995, while the first streaming video followed two years later; you can read more about the early history of the technology in the first …