Codecs

I’ve been involved in a seemingly never-ending debate that started with the dubious (to me) concept of blaming Brightcove’s recent layoffs on HEVC licensing practices. The three questions involved are: Was HEVC’s licensing structure an aberration or similar to other technologies? Was HEVC a commercial success despite these licensing practices? Why didn’t non-premium content publishers adopt it? I have strong …

One of the more intriguing questions surrounding Brazil’s TV 3.0 broadcast upgrade is whether it will help drive LCEVC’s success. LCEVC seems like a technology in need of a tailwind — will TV 3.0 provide it? Alongside VVC, LCEVC is now mandated in receiver devices as part of the spec, which is a significant milestone. But inclusion in a standard …

Netflix just announced that it is delivering AV1 video with HDR10+ to certified devices, which means that AV1 has achieved practical parity with HEVC for premium content delivery. This long-awaited announcement, when combined with YouTube’s proprietary HDR support, tends to indicate that there is a critical mass of AV1/HDR10+ capable devices worth addressing. Let’s review the history. Netflix started streaming …

For years, we’ve heard about the allure of HEVC, AV1, and even VVC, all new video codecs promising better quality and reduced bandwidth. But how do content providers, platforms, and CDNs navigate the complexities of adopting these new technologies? A recent panel discussion at Streaming Media Connect 2025 shed light on this crucial topic, featuring insights from industry leaders. All …

The white paper titled “Sandwiched Compression: Repurposing Standard Codecs with Neural Network Wrappers” is authored by a team from Google Research, including notable contributors such as Onur G. Guleryuz, Philip A. Chou, Berivan Isik, Hugues Hoppe, Danhang Tang, Ruofei Du, Jonathan Taylor, Philip Davidson, and Sean Fanello. Their collective expertise in image and video processing, neural networks, and rate-distortion optimization …

In this interview from Mile High Video 2025, Jan Ozer from the Streaming Learning Center spoke with Mickaël Raulet, CTO of Ateme, about the company’s latest developments in video delivery and encoding technology. Mickaël shared his insights on emerging trends, including AI-based video encoding, advanced DRM solutions, and the growing adoption of new video codecs. You can watch the interview …

In this interview from Mile High Video 2025, Jan Ozer from the Streaming Learning Center speaks with Guido Meardi, co-founder and CEO of V-Nova, about the latest developments in video technology, extended reality (XR), and artificial intelligence (AI). V-Nova is known for its work in video compression, particularly LCEVC, and its innovations in immersive experiences and generative AI. Guido shares …

I sat down with Romain Bouqueau, Founder and CEO of Motion Spell, at Mile High Video 2025 to discuss the latest advancements in GPAC, low-latency streaming, and AI integration. We discussed Motion Spell’s work on packaging technology, its role in low-latency streaming, and the challenges and opportunities of building custom language models for multimedia tools. Romain also shared his thoughts …

At Mile High Video 2025, I sat down with Igor Oreper, Bitmovin’s Chief Strategy Officer, to discuss the company’s latest innovations, including their next-generation web player, advancements in live encoding, and AI-driven contextual advertising. Igor also shared his insights on Bitmovin’s cloud-agnostic strategy and the importance of developer-focused events like Mile High Video. You can watch the interview on YouTube …

At Mile High Video 2025, I sat down with Jean-Baptiste Kempf (JB), founder of Kyber and lead developer of VLC, to discuss his latest innovations in ultra-low latency video control. JB is well-known in the open-source community for his work on VLC Player and FFmpeg, and now, with Kyber, he’s pushing the boundaries of real-time machine control. You can watch …