Codecs

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March, 2018

  • 13 March

    HEVC Advance Cuts Content Fees on Streaming

    HEVC Advance announced today that it is eliminating subscription and title-by-title royalty fees for non-physical HEVC content distribution, making all streaming, cable, over-the-air broadcasts, and satellite distributions of encoded HEVC content royalty free. HEVC encoded content sold on Blu-ray discs and other storage devices will continue to be subject to …

  • 1 March

    Beamr to Launch Cloud Transcoder: Video Interview with CTO Dror Gill

    We’ve known Beamr as an optimization company, and in 2016 they bought Vanguard Video, a codec company. Traditionally, Beamr sold SDKs to large customers, but now they’re launching a cloud transcoding service. I recently interviewed CTO Dror Gill about the new service; here’s the video.

January, 2018

  • 23 January

    New Report Details Impact of Apple’s Inclusion of HEVC in HLS

    Interested in how Apple’s adding HEVC to HLS is impacting streaming producer’s intent to start encoding with HEVC? How about their attitudes towards the Alliance for Open Media’s AV1 codec? A new report available on the Streaming Media website covers both of these issues and more. Entitled, The Impact of Apple’s HEVC …

  • 22 January

    In Case You Haven’t Heard: Apple Joins Alliance for Open Media

    The skinny: Apple, a member of the MPEG LA H.264 and HEVC patent pools, and staunch supporter of standards (and avoider of open source-codecs) broke ranks and joined the Alliance for Open Media. Give me more: Apple has always deployed standards-based codecs, and Steve Jobs was very negative on Google’s …

  • 15 January

    Apple Joins Alliance for Open Media: What Does it Mean?

    On January 5, roughly 27 months after the inception of the Alliance for Open Media (AOM), Apple appeared on the organization’s website as a “founding member.” Like everyone else, we first read the story on CNET, and CNET likely found out when the Alliance simply updated its website. As you probably …

  • 15 January

    HEVC in HLS: 10 Key Questions for Streaming Video Developers

    At its June 2017 Worldwide Developer’s Conference, Apple announced support for HEVC playback in HTTP Live Streaming (HLS) delivered to iOS, MacOS, and tvOS end points. For many, this announcement raised more questions than answers, which we hope to address in this article. By way of background, at Streaming Media …

December, 2017

  • 23 December

    Divideon Creates xvc, an HEVC Codec With Reasonable Pricing

    It’s easy to imagine the deployment of HEVC as a case study in business and technology schools about how not to launch a technology. Not only do you have a launch cycle that clearly limited adaption, you also have classic illustrations of two of the major problems related to standard-essential patents, patent …

November, 2017

  • 30 November

    Netflix on AV1

    A short one. Before my trip to Stockholm last week, I sent a list of questions regarding AV1 to David Ronca, Director of Encoding Technologies at Netflix. As a company, Netflix has been very open and gracious about sharing their opinions and test results, both in their excellent blog posts and …

  • 27 November

    HEVC IP Owners Are Snatching Defeat from the Jaws of Victory

    Just back from ten days in Europe where I spoke at Streaming Tech Sweden and met with many streaming producers and encoding vendors. In particular, the vendors expressed dismay at the slow adoption of HEVC, particularly in view of Apple’s decision to include HEVC in HLS. Now that we’ve confirmed that battery life …

  • 21 November

    Download Handout and View Streaming Tech Sweden Keynote

    I’m so excited to be at Stockholm speaking at Streaming Tech Sweden. My keynote address is entitled Codecs in 2018 and Beyond, and I discuss the future of H.264, HEVC, VP9, AV1, PERSEUS and Divideon xvc. The event producer, Eyevinn Technologies, has graciously approved my publishing the handout, which you can …