Synamedia has launched Senza, a cloud-based TV platform that could reshape how content reaches screens. Why it matters: Senza aims to slash costs for content providers and open new markets by eliminating traditional hardware limitations and revenue-sharing models. Perspective: Traditional smart TVs and OTT devices often take a cut of streaming service revenues, creating barriers for: • Smaller publishers in …

In a recent interview available on YouTube, Jan Ozer sat down with Fred Dawson, an industry journalist and principal at Dawson Communications, to discuss his whitepaper for Motion Spell titled “GPAC: Ultra Media Technology Breaks Barriers to Next Gen Streaming.” Released in conjunction with GPAC’s 21st anniversary, the whitepaper illuminates how GPAC UltraMedia technology is setting new benchmarks for cost …

I recently reviewed the Elgato Prompter for Streaming Media in two detailed articles. The first article covers the installation process and testing the Prompter in various scenarios, while the second focuses on peripheral products like the Elgato Stream Deck+ and Stream Deck Pedal, which are essential for controlling prompter scrolling speed during operation. Teleprompters were once niche tools used primarily …

Most people reading this post want new codecs to succeed as soon as possible, and I do as well. But whenever I think about codec adoption, six pictures come to mind. Overview The first was the foundational adoption timeline released by the Alliance for Open Media (AOMedia) with the launch of AV1 in April 2018 (see above). Essentially, this posited …

The Streaming Learning Center is pleased to announce the addition of four new lessons on video monetization to Streaming Media 101: Technical Onboarding for Streaming Media Professionals. These new lessons provide essential knowledge for all encoding professionals and cover crucial aspects of monetizing video content effectively. Course creator Jan Ozer explained the additions. “Monetization drives the business. Encoding professionals must …

The VAST, VMAP, and VPAID video ad standards ensure smooth ad delivery, proper tracking, and seamless integration across platforms in digital video advertising, as well as interactive advertising. This article provides a brief overview of what these standards are and how they work together. Section I: Ad Serving Standards 1.  Video Ad Serving Template (VAST) VAST is the standard format …

I’m updating my book, Video Encoding by the Numbers, which means lots of research into what other encoding professionals are doing. One source of knowledge I appreciate is downloading files from different websites to analyze these files. I used to use YouTube-dl, but it is not as reliable as before, and most GUI-based tools don’t work particularly well. I’m also leery about malware from some of these tools. I learned about yt-dlp this weekend and gave it a …

I recently had the privilege of chatting with Dr. Elena Alshina about JPEG AI; the video is below. Dr. Alshina is a prominent figure in the field, serving as the Audio Visual Lab Director and Director of the Media Codec and Standardization Lab at Huawei. She also plays a leading role in various international standardization projects, including for JPEG AI. …

Announcing session 2 of Streaming Summer Bootcamp: Learn to Produce H.264 Video. Thu, Jul 11, 2024, 11:00 AM – 12:30 PM. The session is to be produced on LinkedIn Live: Click to register. The free webinar will cover: • What H.264 is and its origins • What x264 is and why it’s important • How x264 compares to other H.264 …

Creating batch files with variables is one of the more efficient ways to run FFmpeg. However, most producers build their batch files with variables inserted directly into the batch file, which means that you have to customize each batch file for different source files or encoding parameters. This is particularly inefficient when you’re encoding multiple files to different encoding parameters; …