One of the most fundamental encoding decisions is the size of the Group of Pictures (GOP) or the frequency of I-frames within an encoded file. I-frames, also known as keyframes, are the starting points for groups of pictures, consisting of I-, B-, and P-frames. Traditionally, the GOP size is directed by adaptive bitrate streaming considerations, such as ensuring an I-frame …

Here are three things to know about 2-pass x265 encoding with FFmpeg.  If you’re using -pass 1 and -pass 2 in your command string, it’s probably not working. You must use x265-params 0:pass=1 and then x265-params 0:pass=2 in the second pass. In the way we absolutely love about FFmpeg, there’s no error message if you use -pass 1/-pass 2; it …

I’m running some 1-pass vs. 2-pass comparison testing with x265. Unlike with x264 (see tests here), there’s a substantial performance penalty for running 2-pass with minimal quality benefit. I tried the no-slow-firstpass=1 setting, which only accelerated two-pass by about 14%. Here are the results from a single test file. I don’t want to process them all if there’s a magic …

Learn how thread count impacts video quality, encoding speed, and costs in FFmpeg workflows. Master configurations for optimal production and testing results.

Though I work primarily on Windows computers, I also have several Macs. Here are the Mac video Apps I use on them and other Mac tools you should consider. Free or Almost Free MediaInfo ($0.99) Platform: Mac, Windows, Linux Description: MediaInfo is an essential tool that displays technical and tag data for video and audio files. Free and cross-platform, this …

I’m pleased to announce a new free course, MA35D & FFmpeg Quick Start: Essential Skills and Expert Tips. As the title suggests, the course will get you up and running quickly and help you configure the MA35D for optimal throughput and quality for your application. The first few lessons describe how to access the MA35D’s hardware options for decoding, encoding, …

When choosing a preset for VOD transcoding, it almost always makes sense to use the highest-quality preset, because any increase in encoding costs will typically be recouped via bandwidth savings delivered by the more efficient encoding. I covered that analysis in detail here. Note that this conclusion assumes that you deliver at a certain quality level and will boost the …

Cloud-based editing is increasingly shaping the future of post-production, enabling creative teams to work from different locations while utilizing a variety of tools and resources. I recently interviewed Simon Green, CEO of Edit Cloud, a cloud-based editing platform that allows production teams to collaborate remotely using various editing software while providing access to accredited talent and integrated storage solutions. During …

I was reminded of this recently as I prepared for a talk on AV1 readiness at the upcoming United Cloud Tech Talk. Though quality is only a single factor, I wanted to nail the quality comparisons for the talk, but didn’t have time to produce all the iterations myself. It’s been a while since I benchmarked H.264, HEVC, AV1, and …

Cookies are gone from Safari and Firefox, and on their way out in Chrome. This leaves many advertisers searching for alternative ways to effectively target high-value prospects. One of the most promising solutions is contextual audience targeting, and leading that charge is Seedtag, an advertising platform using AI to match ads with relevant content. Recently, I spoke with Brian Danzis, …