Traditional and streaming content and service providers, MVPDs, and other rights holders that dismiss multiview as an unnecessary expense are leaving revenue on the table. Wherever it has been deployed, multiview has delighted customers, driven acquisition, and reduced churn. Just as important, it adds new ad inventory and formats, creating monetization opportunities that weren’t possible in a single-screen world. The …

In a recent interview, Elecard’s Alexander Kruglov shared practical approaches for diagnosing and fixing common streaming problems. Alex, the product manager for StreamEye Studio, demonstrated this product, as well as Boro, a live QoS/QoE monitoring tool. This blog summarizes the discussion, which you can watch on YouTube here. As Alex explained, Elecard started out as a codec developer, but in …

Content and Service Providers, MVPDs, and other rights holders spend billions on sports rights. Without investing in the viewing experience, the return on those investments may shrink fast. For decades, all sports broadcasters —traditional and streaming —competed on a common platform with the same fundamental building blocks: live streaming sports to big-screen TVs, basic client-side application controls, and broadcast copies of …

Recent moves by Amazon and Dolby may hint at a growing interest in VVC (Versatile Video Coding). Amazon’s Acquisition of MX Player On Wednesday, June 5, Amazon agreed to acquire key assets of Indian video streaming service MX Player from Times Internet, reportedly in a bid to increase sales and brand awareness in India. Interestingly, as reported by TechCrunch, “the …

While driving to Atlanta the Saturday before Thanksgiving, I streamed the Georgia UMass football game on my iPhone (my wife was driving). The video quality was good with only occasional buffering, but the advertising was limited and monotonous; pretty much the same six commercials for each three-minute segment. One advertisement, though, was particularly interesting; a new app from Chick-Fil-A with …

The rise of AI-driven dubbing has created a fundamental shift in content localization. While some see it as an added expense, forward-thinking content producers and vendors increasingly recognize it as a strategic opportunity. By lowering costs, improving scalability, and unlocking new markets, AI dubbing is poised to deliver real growth for those who embrace it. AI Dubbing Is Gaining Traction …

If you work in product, operations, or revenue at a streaming platform, you’re probably already tracking fill rates, CPMs, and demand quality. But the biggest revenue losses often happen elsewhere, quietly, invisibly, and without triggering a single alert. A growing body of technical guidance, operational reports, and publisher best practices reveal much quieter threats to advertising effectiveness: poor quality of …

I recently interviewed David Ronca, who you probably know from his work at Meta and Netflix, but who’s now running his own company, RoncaTech. We discussed the upcoming release of VCAT (Video Codec Acid Test), a tool that benchmarks video playback performance on Android devices. By way of background, I reviewed an earlier version of VCAT for Streaming Media Magazine. …

More than 80 media executives met in New York last week under the IAB Tech Lab banner to address unauthorized AI content scraping, which enables AI companies to harvest publisher content for model training without compensation. While Google and Meta participated, the AI companies most implicated, OpenAI, Anthropic, and Perplexity, declined to attend. The industry’s response centers on the LLM …

Three years ago, Netflix asked a deceptively simple question: What would it take to stream live events with the same quality, scale, and reliability as our on-demand catalog? What followed wasn’t a moonshot. It was a methodical, multi-year buildout that turned Netflix into a serious live platform that now supports everything from comedy specials and NFL games to record-setting boxing …