This post focuses on AI in preprocessing and encoding products. I’ll examine two aspects: how to consider AI in encoding performance and how to consider AI in the user interface and operation. I’ll conclude by discussing where I see AI going in codec development over the next few years. For perspective, I recently spoke with more than twenty companies for …

I recently presented at Dan Rayburn’s Streaming Summit at NAB 2024. The topic was Beyond the Hype: A Critical Look at AI in Video Streaming. Here’s the description: Artificial intelligence has become a buzzword in all technologies, including streaming video, with the promise of revolutionizing how we create, compress, and watch videos. However, it’s crucial to separate the hype from reality. In this session, Jan Ozer from …

I just posted a new lesson to the Streaming Media 101 course on AI in encoding, production, and customer experiences. The lesson is free to all current students; here’s the description. Lesson Description In this lesson, you will learn about the dynamic role of artificial intelligence in transforming media encoding, production processes, and customer experiences. The lesson offers an overview …

I’ve just posted a major codec update to my course, Streaming Media 101: Technical Onboarding for Streaming Media Professionals. The update incorporates the latest on H.264, HEVC, VP9, AV1, LCEVC, and VVC, with EVC excluded since it’s made such little progress on productization and royalty status to date (though the MPAI is doing some interesting things). The update totals about …

Super-resolution techniques scale low-resolution videos to higher resolutions at high quality, and any video publisher with older, low-resolution footage should be aware of them. This article provides an overview of what super-resolution is, how it works, where to get it, and its limitations.  Introduction to Super-Resolution As stated, super-resolution describes techniques used to scale lower resolutions to higher resolutions at …

In a recent interview, I spoke with Rob Ashton, a software developer from id3as, about their product Norsk Studio – a no-code interface built using the Norsk SDK. Here’s a summary of our conversation and a link to the video interview, and several excerpts. Video 1. Here’s the complete interview.  Norsk Overview Rob began by explaining that Norsk Studio serves …

I recently spoke with Dom Robinson, co-founder and Chief Business Development Officer of id3as, to discuss id3as’ flagship product, Norsk, and its suitability for OTT and streaming publishers. Here’s a video of the conversation and a summary of the contents. Video 1: The complete interview. Existing Technologies and Pain Points Dom started by identifying the categories included in the streaming …

I recently spoke with Eric Schumacher-Rasmussen, the Chief Marketing Officer at id3as, about their flagship product, Norsk. In our discussion, Eric detailed Norsk’s functionalities, how it operates, and its distinct advantages for media publishers and broadcasters at scale. Below is the video of our conversation, accompanied by a summary of the key points we touched on.  Video 1: The …

Recently, I spoke with Steve Strong, id3as’ co-founder and director, about Norsk’s suitability for broadcasters. Below is the video and a summary of the conversation. Overview By way of background, many traditional broadcasters are transitioning from legacy platforms to IP-based systems. A key player facilitating this shift is id3as with their new product, Norsk. Briefly, Norsk is a suite of …

The Computing and Using Video Quality Metrics course teaches encoding pro to compute and use video metrics like VMAF, PSNR, and SSIM.