Learn how thread count impacts video quality, encoding speed, and costs in FFmpeg workflows. Master configurations for optimal production and testing results.

Though I work primarily on Windows computers, I also have several Macs. Here are the Mac video Apps I use on them and other Mac tools you should consider. Free or Almost Free MediaInfo ($0.99) Platform: Mac, Windows, Linux Description: MediaInfo is an essential tool that displays technical and tag data for video and audio files. Free and cross-platform, this …

I’m pleased to announce a new free course, MA35D & FFmpeg Quick Start: Essential Skills and Expert Tips. As the title suggests, the course will get you up and running quickly and help you configure the MA35D for optimal throughput and quality for your application. The first few lessons describe how to access the MA35D’s hardware options for decoding, encoding, …

When choosing a preset for VOD transcoding, it almost always makes sense to use the highest-quality preset, because any increase in encoding costs will typically be recouped via bandwidth savings delivered by the more efficient encoding. I covered that analysis in detail here. Note that this conclusion assumes that you deliver at a certain quality level and will boost the …

Cloud-based editing is increasingly shaping the future of post-production, enabling creative teams to work from different locations while utilizing a variety of tools and resources. I recently interviewed Simon Green, CEO of Edit Cloud, a cloud-based editing platform that allows production teams to collaborate remotely using various editing software while providing access to accredited talent and integrated storage solutions. During …

I was reminded of this recently as I prepared for a talk on AV1 readiness at the upcoming United Cloud Tech Talk. Though quality is only a single factor, I wanted to nail the quality comparisons for the talk, but didn’t have time to produce all the iterations myself. It’s been a while since I benchmarked H.264, HEVC, AV1, and …

Cookies are gone from Safari and Firefox, and on their way out in Chrome. This leaves many advertisers searching for alternative ways to effectively target high-value prospects. One of the most promising solutions is contextual audience targeting, and leading that charge is Seedtag, an advertising platform using AI to match ads with relevant content. Recently, I spoke with Brian Danzis, …

We’ve all experienced it—you check out a product on Amazon, and before you know it, the next ten websites you visit are showing ads for that same product. It just happened to me (again) when I was looking at a supplement called Qualia Senolytic on Amazon in Google Chrome. Later that day, while browsing the Washington Post, I saw an …

The Mile-High Video Conference recently published a call for contributions (https://lnkd.in/eCFyUD2i). This event is an excellent opportunity to share your ideas and research with a diverse group of technologists and technology decision-makers from industry and academia. The conference invites contributions across a wide range of topics, including content production, encoding, codecs, cloud-based workflows, streaming technologies, and content delivery. Industry trends …

Synamedia has launched Senza, a cloud-based TV platform that could reshape how content reaches screens. Why it matters: Senza aims to slash costs for content providers and open new markets by eliminating traditional hardware limitations and revenue-sharing models. Perspective: Traditional smart TVs and OTT devices often take a cut of streaming service revenues, creating barriers for: • Smaller publishers in …