I was reminded of this recently as I prepared for a talk on AV1 readiness at the upcoming United Cloud Tech Talk. Though quality is only a single factor, I wanted to nail the quality comparisons for the talk, but didn’t have time to produce all the iterations myself. It’s been a while since I benchmarked H.264, HEVC, AV1, and …

Cookies are gone from Safari and Firefox, and on their way out in Chrome. This leaves many advertisers searching for alternative ways to effectively target high-value prospects. One of the most promising solutions is contextual audience targeting, and leading that charge is Seedtag, an advertising platform using AI to match ads with relevant content. Recently, I spoke with Brian Danzis, …

We’ve all experienced it—you check out a product on Amazon, and before you know it, the next ten websites you visit are showing ads for that same product. It just happened to me (again) when I was looking at a supplement called Qualia Senolytic on Amazon in Google Chrome. Later that day, while browsing the Washington Post, I saw an …

The Mile-High Video Conference recently published a call for contributions (https://lnkd.in/eCFyUD2i). This event is an excellent opportunity to share your ideas and research with a diverse group of technologists and technology decision-makers from industry and academia. The conference invites contributions across a wide range of topics, including content production, encoding, codecs, cloud-based workflows, streaming technologies, and content delivery. Industry trends …

Synamedia has launched Senza, a cloud-based TV platform that could reshape how content reaches screens. Why it matters: Senza aims to slash costs for content providers and open new markets by eliminating traditional hardware limitations and revenue-sharing models. Perspective: Traditional smart TVs and OTT devices often take a cut of streaming service revenues, creating barriers for: • Smaller publishers in …

In a recent interview available on YouTube, Jan Ozer sat down with Fred Dawson, an industry journalist and principal at Dawson Communications, to discuss his whitepaper for Motion Spell titled “GPAC: Ultra Media Technology Breaks Barriers to Next Gen Streaming.” Released in conjunction with GPAC’s 21st anniversary, the whitepaper illuminates how GPAC UltraMedia technology is setting new benchmarks for cost …

I recently reviewed the Elgato Prompter for Streaming Media in two detailed articles. The first article covers the installation process and testing the Prompter in various scenarios, while the second focuses on peripheral products like the Elgato Stream Deck+ and Stream Deck Pedal, which are essential for controlling prompter scrolling speed during operation. Teleprompters were once niche tools used primarily …

Most people reading this post want new codecs to succeed as soon as possible, and I do as well. But whenever I think about codec adoption, six pictures come to mind. Overview The first was the foundational adoption timeline released by the Alliance for Open Media (AOMedia) with the launch of AV1 in April 2018 (see above). Essentially, this posited …

The Streaming Learning Center is pleased to announce the addition of four new lessons on video monetization to Streaming Media 101: Technical Onboarding for Streaming Media Professionals. These new lessons provide essential knowledge for all encoding professionals and cover crucial aspects of monetizing video content effectively. Course creator Jan Ozer explained the additions. “Monetization drives the business. Encoding professionals must …

The VAST, VMAP, and VPAID video ad standards ensure smooth ad delivery, proper tracking, and seamless integration across platforms in digital video advertising, as well as interactive advertising. This article provides a brief overview of what these standards are and how they work together. Section I: Ad Serving Standards 1.  Video Ad Serving Template (VAST) VAST is the standard format …