Tag Archives: content marketing

I recently reviewed the Elgato Prompter for Streaming Media in two detailed articles. The first article covers the installation process and testing the Prompter in various scenarios, while the second focuses on peripheral products like the Elgato Stream Deck+ and Stream Deck Pedal, which are essential for controlling prompter scrolling speed during operation. Teleprompters were once niche tools used primarily …

I’m updating my book, Video Encoding by the Numbers, which means lots of research into what other encoding professionals are doing. One source of knowledge I appreciate is downloading files from different websites to analyze these files. I used to use YouTube-dl, but it is not as reliable as before, and most GUI-based tools don’t work particularly well. I’m also leery about malware from some of these tools. I learned about yt-dlp this weekend and gave it a …

I recently had the privilege of chatting with Dr. Elena Alshina about JPEG AI; the video is below. Dr. Alshina is a prominent figure in the field, serving as the Audio Visual Lab Director and Director of the Media Codec and Standardization Lab at Huawei. She also plays a leading role in various international standardization projects, including for JPEG AI. …

Creating batch files with variables is one of the more efficient ways to run FFmpeg. However, most producers build their batch files with variables inserted directly into the batch file, which means that you have to customize each batch file for different source files or encoding parameters. This is particularly inefficient when you’re encoding multiple files to different encoding parameters; …

Many streaming publishers focus on the top rung of their encoding ladders and let the rest fall where they may. Recently released survey findings from Qwilt indicate that publishers serving a high percentage of mobile viewers should also focus on the middle rungs, as zero rating and rate-shaping make these the most highly viewed rungs on some mobile networks. The …

I’ve just completed my first LinkedIn Live experience, and I have to say (in all modesty), that it went pretty well, but only because I tested three trial events before I finally went live (and three after to figure out what happened and why and write this article). In this post, I share some lessons learned, plus a suggested workflow, …

Zond 265 is a very useful file analysis tool, but like all such tools, it’s a bit pricey. Now, there’s a free version that might meet your needs. I’ve been a longtime user of Zond 265, the powerful tool from Solveig Multimedia for in-depth analysis of HEVC, H.264, AV1, AVC, and MPEG-2 video bitstreams. While Zond 265 has been invaluable …

Multiview High Efficiency Video Coding (MV-HEVC) is an advanced video compression standard that extends the capabilities of High Efficiency Video Coding (HEVC), also known as H.265. MV-HEVC is designed to efficiently encode multiple views or perspectives of a scene within a single video stream, making it particularly useful for 3D video content. This technology allows for stereoscopic effects, giving the …

This post focuses on AI in preprocessing and encoding products. I’ll examine two aspects: how to consider AI in encoding performance and how to consider AI in the user interface and operation. I’ll conclude by discussing where I see AI going in codec development over the next few years. For perspective, I recently spoke with more than twenty companies for …

In a recent interview, I spoke with Rob Ashton, a software developer from id3as, about their product Norsk Studio – a no-code interface built using the Norsk SDK. Here’s a summary of our conversation and a link to the video interview, and several excerpts. Video 1. Here’s the complete interview.  Norsk Overview Rob began by explaining that Norsk Studio serves …