Tag Archives: content marketing

Introduction Ad insertion technologies play a crucial role in monetization strategies. Two primary methods dominate this space: Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI). Understanding the differences, benefits, and challenges can help content providers optimize their ad delivery for user experience and revenue generation. Overview of Ad Insertion Ad insertion is the process of integrating advertisements into video …

Cookies are gone from Safari and Firefox, and on their way out in Chrome. This leaves many advertisers searching for alternative ways to effectively target high-value prospects. One of the most promising solutions is contextual audience targeting, and leading that charge is Seedtag, an advertising platform using AI to match ads with relevant content. Recently, I spoke with Brian Danzis, …

Synamedia has launched Senza, a cloud-based TV platform that could reshape how content reaches screens. Why it matters: Senza aims to slash costs for content providers and open new markets by eliminating traditional hardware limitations and revenue-sharing models. Perspective: Traditional smart TVs and OTT devices often take a cut of streaming service revenues, creating barriers for: • Smaller publishers in …

I recently reviewed the Elgato Prompter for Streaming Media in two detailed articles. The first article covers the installation process and testing the Prompter in various scenarios, while the second focuses on peripheral products like the Elgato Stream Deck+ and Stream Deck Pedal, which are essential for controlling prompter scrolling speed during operation. Teleprompters were once niche tools used primarily …

I’m updating my book, Video Encoding by the Numbers, which means lots of research into what other encoding professionals are doing. One source of knowledge I appreciate is downloading files from different websites to analyze these files. I used to use YouTube-dl, but it is not as reliable as before, and most GUI-based tools don’t work particularly well. I’m also leery about malware from some of these tools. I learned about yt-dlp this weekend and gave it a …

I recently had the privilege of chatting with Dr. Elena Alshina about JPEG AI; the video is below. Dr. Alshina is a prominent figure in the field, serving as the Audio Visual Lab Director and Director of the Media Codec and Standardization Lab at Huawei. She also plays a leading role in various international standardization projects, including for JPEG AI. …

Creating batch files with variables is one of the more efficient ways to run FFmpeg. However, most producers build their batch files with variables inserted directly into the batch file, which means that you have to customize each batch file for different source files or encoding parameters. This is particularly inefficient when you’re encoding multiple files to different encoding parameters; …

Many streaming publishers focus on the top rung of their encoding ladders and let the rest fall where they may. Recently released survey findings from Qwilt indicate that publishers serving a high percentage of mobile viewers should also focus on the middle rungs, as zero rating and rate-shaping make these the most highly viewed rungs on some mobile networks. The …

I’ve just completed my first LinkedIn Live experience, and I have to say (in all modesty), that it went pretty well, but only because I tested three trial events before I finally went live (and three after to figure out what happened and why and write this article). In this post, I share some lessons learned, plus a suggested workflow, …

Zond 265 is a very useful file analysis tool, but like all such tools, it’s a bit pricey. Now, there’s a free version that might meet your needs. I’ve been a longtime user of Zond 265, the powerful tool from Solveig Multimedia for in-depth analysis of HEVC, H.264, AV1, AVC, and MPEG-2 video bitstreams. While Zond 265 has been invaluable …