Tag Archives: content marketing

I recently spoke with Dom Robinson, co-founder and Chief Business Development Officer of id3as, to discuss id3as’ flagship product, Norsk, and its suitability for OTT and streaming publishers. Here’s a video of the conversation and a summary of the contents. Video 1: The complete interview. Existing Technologies and Pain Points Dom started by identifying the categories included in the streaming …

I recently spoke with Eric Schumacher-Rasmussen, the Chief Marketing Officer at id3as, about their flagship product, Norsk. In our discussion, Eric detailed Norsk’s functionalities, how it operates, and its distinct advantages for media publishers and broadcasters at scale. Below is the video of our conversation, accompanied by a summary of the key points we touched on.  Video 1: The …

Recently, I spoke with Steve Strong, id3as’ co-founder and director, about Norsk’s suitability for broadcasters. Below is the video and a summary of the conversation. Overview By way of background, many traditional broadcasters are transitioning from legacy platforms to IP-based systems. A key player facilitating this shift is id3as with their new product, Norsk. Briefly, Norsk is a suite of …

The predominant use for ASIC-based transcoders like NETINT’s Quadra Video Processing Unit (VPU) has been live transcoding for live 4K60P HDR streaming, cloud gaming, interactive video applications, and other high-volume applications. In this post, we explore using Quadra VPUs for large-scale VOD transcoding for applications like user-generated content sites and social media. As you probably know, both Meta and Google …

Whether your business model is FAST or subscription-based premium content, your success depends upon your ability to deliver a high-quality viewing experience while relentlessly reducing costs. Transcoding is one of the most expensive production-related costs and the ultimate determinant of video quality, so obviously plays a huge role on both sides of this equation. This article identifies the most relevant …

This article provides a quick reference for video codec details from H.264 to LCEVC, excluding EVC, because so little progress has been made on productization. Codec Overview Starting at the top, the year released emphasizes how long H.264 has remained the dominant codec, as evidenced by ReThink’s 2023 usage rate of about 72%. Browser penetration, as measured by CanIuse, is …

The last time I looked at VVC playback in software was for this article in Streaming Media Magazine. Fraunhofer’s VVDec decoder delivered an uninspiring 39 frames per second when converting the input file to YUV. This was on a (then) nine year old i7-based HP desktop. I just retested with a version of FFmpeg that Fraunhofer supplied, and this number …

ASICs have an unfair (and inaccurate) reputation for being obsolete the day they leave the foundry. However, while some functions are baked into the hardware, firmware, and driver software enable continual upgrades in both features and performance. To explore these capabilities, I spoke with two members of the NETINT development team, Neil Gunn, who is NETINT’s Video Firmware Tech Lead, …

Even in 2023, many high-volume streaming producers continue to rely on software-based transcoding, despite the clear CAPEX, OPEX, and environmental benefits of ASIC-based transcoding. At least part of this inertia relates to outdated concerns about the shortcomings of ASICs, including sub-par quality and lack of upgradeability. As a parent, I long ago concluded that there were no words that could …

Video games are a huge market segment, projected to reach US$221.4 billion in 2023 and expanding to an estimated US$285 billion by 2027. Of that, cloud gaming grossed an estimated US$3 billion+ in 2022 and is projected to produce over US$12 billion in revenue by 2026. If you’re not familiar with cloud gaming, the next few blog posts will bring …