Tag Archives: content marketing

At Mile High Video 2025, I sat down with Thierry Fautier, a well-known video industry consultant and former executive at Harmonic. Thierry is widely recognized for his deep technical expertise and strategic insights into video standards and codec development. Since leaving Harmonic, he’s been working as an independent consultant, helping CEOs optimize their teams and navigate the rapidly evolving video …

At Mile High Video 2025, I sat down with Jean-Baptiste Kempf (JB), founder of Kyber and lead developer of VLC, to discuss his latest innovations in ultra-low latency video control. JB is well-known in the open-source community for his work on VLC Player and FFmpeg, and now, with Kyber, he’s pushing the boundaries of real-time machine control. You can watch …

At Mile High Video 2025, I spoke with Adeia VP of Advanced R&D Chris Phillips about Adeia’s latest advancements in video optimization and ultra-low latency streaming solutions. It was an interesting chat, which finds Adeia at the forefront of developing technologies that improve video quality and reduce latency—key challenges for cloud gaming and real-time streaming. You can watch the interview on …

AI-based video compression has been discussed in research for years, but practical implementations are virtually nonexistent. In a recent conversation with Arsalan Zafar, CTO and co-founder of Deep Render, and Sebastjan Cizel, Head of Engineering, we explored the real-world performance of Deep Render’s AI codec real-world encoding and decoding performance, how its quality compares to HEVC, AV1, and VP9, and …

I recently interviewed Chri Besenbruch, CEO of Deep Render, to discuss their end-to-end AI codec technology. Unlike traditional codecs like HEVC, VVC, and VP9, Deep Render’s AI codec shifts the entire encoding/decoding process to neural networks, promising faster performance and improved efficiency. The YouTube video of our talk is embedded below. Key Takeaways: • Fast Encoding & Decoding: Comparable to …

We all know the trade-offs of Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI). CSAI offers real-time personalization but is vulnerable to ad blockers and playback hiccups, while SSAI ensures smooth playback and circumvents blockers but lacks real-time targeting and can be expensive. Now, a new technology has entered the scene: Server-Guided Ad Insertion (SGAI). But what exactly is …

This paper, entitled, C3: High-performance and low-complexity neural compression from a single image or video, and authored by a team from Google DeepMind (Hyunjik Kim, Matthias Bauer, Lucas Theis, Jonathan Schwarz, and Emilien Dupont), introduces DeepMind C3, a neural compression method designed to deliver low decoding complexity while achieving competitive rate-distortion (RD) performance. The authors are recognized for their contributions …

While researching my State of the Codec Market article for the 2025 Streaming Media Sourcebook, I stumbled upon an intriguing report from LexisNexis that sheds light on the patent ownership landscape for VVC and HEVC (link to report). For me, the report helped answer two critical questions: Will VVC be the next codec implemented on Smart TVs? Will AOMedia companies …

It started with a simple observation: Fox plans to upscale a 1080p HDR feed to 4K for the Super Bowl LIX broadcast. The comment came from Dan Rayburn, who shared details about Fox’s planned encoding ladder, including a maximum bitrate of 15 Mbps for 4K delivery. This revelation prompted a lively LinkedIn discussion among industry experts, exploring the decision’s technical, …

When your service spends a fortune on sports rights, the pressure on your technology team to deliver a flawless viewing experience is immense. It’s not just low latency; it’s synchronization across a range of playback devices driven by second-screen experiences and crisp, hiccup-free ad delivery. When it comes to delivering this type of experience, Amazon Prime Video has emerged as …