Tag Archives: content marketing

Google just kicked the can down the road—again—on killing third-party cookies in Chrome. While much of the advertising world rejoiced at the announcement, privacy professionals and legal teams should be sweating. This isn’t a free pass. It’s a stay of execution. Specifically, in a statement released on April 22, 2025, Anthony Chavez, Vice President of the Privacy Sandbox initiative, stated:​ …

I’ve been involved in a seemingly never-ending debate that started with the dubious (to me) concept of blaming Brightcove’s recent layoffs on HEVC licensing practices. The three questions involved are: Was HEVC’s licensing structure an aberration or similar to other technologies? Was HEVC a commercial success despite these licensing practices? Why didn’t non-premium content publishers adopt it? I have strong …

One of the more intriguing questions surrounding Brazil’s TV 3.0 broadcast upgrade is whether it will help drive LCEVC’s success. LCEVC seems like a technology in need of a tailwind — will TV 3.0 provide it? Alongside VVC, LCEVC is now mandated in receiver devices as part of the spec, which is a significant milestone. But inclusion in a standard …

Netflix just announced that it is delivering AV1 video with HDR10+ to certified devices, which means that AV1 has achieved practical parity with HEVC for premium content delivery. This long-awaited announcement, when combined with YouTube’s proprietary HDR support, tends to indicate that there is a critical mass of AV1/HDR10+ capable devices worth addressing. Let’s review the history. Netflix started streaming …

In a recent conversation with Jan Ozer from the Streaming Learning Center, Marc Todd, Founder and CEO of Skreens, shared insights into his company’s background, its mission, and its multi-view technology, which is already deployed by a major US service provider, and available either directly from Skreens or through MediaKind. You can watch the interview on YouTube here, or embedded …

In this conversation, Jan Ozer from the Streaming Learning Center interviews Gabe Thomas, VP of Strategy and Business Development at A Parent Media Company (APMC). They discuss AdCurate, a powerful tool that helps streaming publishers improve ad quality and brand safety. Below is a detailed breakdown of their conversation, with each question and answer presented for clarity. You can watch …

On March 11, 2025, I (Jan Ozer) from the Streaming Learning Center interviewed Yoann Hinard, COO of Witbe. We discussed Witbe’s innovative approach to quality of experience (QoE) testing, their findings from Super Bowl performance monitoring, and what Witbe plans to showcase at NAB 2025. Key topics included the impact of device variability on performance, the role of low latency …

The Bitmovin Video Developer Report is an essential resource for anyone involved in video streaming technology. Conducted between September and December 2024, this 8th annual edition gathered insights from 167 video developers and industry experts across 34 countries. The majority of respondents were from EMEA (48%) and North America (36%), reflecting the primary markets driving streaming technology. Participants ranged from …

In this Mile High Video 2025 interview, Jan Ozer from the Streaming Learning Center spoke with Akamai’s Will Law about the latest developments in media delivery and edge computing. Will discussed Akamai’s global media delivery network, advancements in Common Media Client Data (CMCD), Media over QUIC, and emerging trends in video codecs. You can watch the interview on YouTube here, and …

In this interview from Mile High Video 2025, Jan Ozer from the Streaming Learning Center spoke with Mickaël Raulet, CTO of Ateme, about the company’s latest developments in video delivery and encoding technology. Mickaël shared his insights on emerging trends, including AI-based video encoding, advanced DRM solutions, and the growing adoption of new video codecs. You can watch the interview …