Tag Archives: content marketing

I recently sat down with Marc Todd, CEO of Skreens, to discuss how multiview has evolved from a niche feature into a must-have capability for sports and live-event streaming. Skreens has been at the center of this transformation, powering multiview deployments for millions of subscribers. What follows is a slide-by-slide look at Todd’s presentation, told mostly in his own words. …

Traditional and streaming content and service providers, MVPDs, and other rights holders that dismiss multiview as an unnecessary expense are leaving revenue on the table. Wherever it has been deployed, multiview has delighted customers, driven acquisition, and reduced churn. Just as important, it adds new ad inventory and formats, creating monetization opportunities that weren’t possible in a single-screen world. The …

In a recent interview, Elecard’s Alexander Kruglov shared practical approaches for diagnosing and fixing common streaming problems. Alex, the product manager for StreamEye Studio, demonstrated this product, as well as Boro, a live QoS/QoE monitoring tool. This blog summarizes the discussion, which you can watch on YouTube here. As Alex explained, Elecard started out as a codec developer, but in …

Content and Service Providers, MVPDs, and other rights holders spend billions on sports rights. Without investing in the viewing experience, the return on those investments may shrink fast. For decades, all sports broadcasters —traditional and streaming —competed on a common platform with the same fundamental building blocks: live streaming sports to big-screen TVs, basic client-side application controls, and broadcast copies of …

The rise of AI-driven dubbing has created a fundamental shift in content localization. While some see it as an added expense, forward-thinking content producers and vendors increasingly recognize it as a strategic opportunity. By lowering costs, improving scalability, and unlocking new markets, AI dubbing is poised to deliver real growth for those who embrace it. AI Dubbing Is Gaining Traction …

If you work in product, operations, or revenue at a streaming platform, you’re probably already tracking fill rates, CPMs, and demand quality. But the biggest revenue losses often happen elsewhere, quietly, invisibly, and without triggering a single alert. A growing body of technical guidance, operational reports, and publisher best practices reveal much quieter threats to advertising effectiveness: poor quality of …

I recently interviewed David Ronca, who you probably know from his work at Meta and Netflix, but who’s now running his own company, RoncaTech. We discussed the upcoming release of VCAT (Video Codec Acid Test), a tool that benchmarks video playback performance on Android devices. By way of background, I reviewed an earlier version of VCAT for Streaming Media Magazine. …

Three years ago, Netflix asked a deceptively simple question: What would it take to stream live events with the same quality, scale, and reliability as our on-demand catalog? What followed wasn’t a moonshot. It was a methodical, multi-year buildout that turned Netflix into a serious live platform that now supports everything from comedy specials and NFL games to record-setting boxing …

On July 3, I spoke with Hari Kalva and Velibor Adzic from Florida Atlantic University about Feature Coding for Machines (FCM), a new MPEG standard being developed for machine-to-machine video applications. You can watch the full interview on YouTube and it’s embedded below. This blog presents that conversation in a lecture-style format. It follows the slides shown during the session …

AI video compression standards have moved from the research lab to the standards committee. This post summarizes the current status of formal standardization efforts as of July 2025, the groups driving them, and the anticipated timeline for real-world deployment. If you’re wondering whether the next generation of video codecs will be AI-native or just AI-enhanced, this should give you a …