Tag Archives: content marketing

Content and Service Providers, MVPDs, and other rights holders spend billions on sports rights. Without investing in the viewing experience, the return on those investments may shrink fast. For decades, all sports broadcasters —traditional and streaming —competed on a common platform with the same fundamental building blocks: live streaming sports to big-screen TVs, basic client-side application controls, and broadcast copies of …

The rise of AI-driven dubbing has created a fundamental shift in content localization. While some see it as an added expense, forward-thinking content producers and vendors increasingly recognize it as a strategic opportunity. By lowering costs, improving scalability, and unlocking new markets, AI dubbing is poised to deliver real growth for those who embrace it. AI Dubbing Is Gaining Traction …

If you work in product, operations, or revenue at a streaming platform, you’re probably already tracking fill rates, CPMs, and demand quality. But the biggest revenue losses often happen elsewhere, quietly, invisibly, and without triggering a single alert. A growing body of technical guidance, operational reports, and publisher best practices reveal much quieter threats to advertising effectiveness: poor quality of …

I recently interviewed David Ronca, who you probably know from his work at Meta and Netflix, but who’s now running his own company, RoncaTech. We discussed the upcoming release of VCAT (Video Codec Acid Test), a tool that benchmarks video playback performance on Android devices. By way of background, I reviewed an earlier version of VCAT for Streaming Media Magazine. …

Three years ago, Netflix asked a deceptively simple question: What would it take to stream live events with the same quality, scale, and reliability as our on-demand catalog? What followed wasn’t a moonshot. It was a methodical, multi-year buildout that turned Netflix into a serious live platform that now supports everything from comedy specials and NFL games to record-setting boxing …

On July 3, I spoke with Hari Kalva and Velibor Adzic from Florida Atlantic University about Feature Coding for Machines (FCM), a new MPEG standard being developed for machine-to-machine video applications. You can watch the full interview on YouTube and it’s embedded below. This blog presents that conversation in a lecture-style format. It follows the slides shown during the session …

AI video compression standards have moved from the research lab to the standards committee. This post summarizes the current status of formal standardization efforts as of July 2025, the groups driving them, and the anticipated timeline for real-world deployment. If you’re wondering whether the next generation of video codecs will be AI-native or just AI-enhanced, this should give you a …

I recently tested the Deep Render AI codec and issued a report, which you can read here. The bottom line was that in the tested low-latency use case, the Deep Render AI codec substantially outperformed SVT-AV1 quality-wise and was only slightly behind VVenC. While the codec lacks features like bitrate control that are necessary for most deployments, it offers outstanding integration …

Streaming Media recently published my article on VVC and AV1, Software Decoding and the Future of Mobile Video. An honest evaluation of the article might observe that while the quality comparisons between SVT-AV1 and VVenC were relatively complete, the article didn’t share any mobile playback performance data. That’s because I couldn’t find any VVC players for testing on either mobile platform.  …

While many AI-based codecs are still making their first appearance in white papers, often with tortured playback requirements and no working decoder, the Deep Render codec is already encoding in FFmpeg, playing in VLC, and running on the billions of NPU-enabled devices already in the market. Let’s take a step back. I’ve been following the development of the Deep Render …