Market Education and Validation Campaigns

Transform Complex Technical Value into Market Adoption

Most innovative streaming technologies fail not because the engineering is flawed, but because the market never gets a clear, credible explanation of why the product matters.

Market Education and Validation Campaigns bridge this gap. We help technology vendors, codec developers, patent pools and licensors, and streaming platforms frame their category, educate prospective buyers, and build independent, verifiable proof that enterprise decision-makers trust.

The Problem We Solve

Engineering teams build sophisticated products, but technical documentation and vendor marketing copy rarely translate to market traction. Prospective clients face specific hurdles when evaluating new video infrastructure:

  • The Complexity Barrier: Buyers struggle to distinguish genuine technical breakthroughs from marketing hype.
  • The Credibility Gap: Internal whitepapers lack the weight of independent, third-party validation and real-world benchmarking.
  • The ROI Uncertainty: C-level executives fail to see how technical features (like BD-rate gains or API optimizations) map directly to bottom-line financial impact.

We eliminate these hurdles by combining independent technical testing, business-level ROI framing, and targeted industry distribution.

Who This Is For

This service is designed for technology providers, video infrastructure vendors, codec developers, licensing organizations, and streaming platforms launching or scaling complex solutions, particularly when:

  • You are bringing an advanced or disruptive technology to market (such as AI compression, new codecs, or specialized delivery architectures)
  • Enterprise buyers struggle to understand your product’s practical deployment value
  • Sales cycles are stalling because technical decision-makers lack independent validation
  • You need high-authority content to educate investors, partners, and prospective clients
  • You operate a patent pool or licensing program, and the implementer community does not understand what it covers or what it costs

Engagement Models

Work is structured three ways, depending on whether you need sustained presence, a launch campaign, or a single asset.

Retained Program

An ongoing engagement covering a category or a licensing program across a full year. Independent analysis, executive interviews, briefings for your prospect base, and continuous distribution through Streaming Learning Center and LinkedIn, with quarterly reporting on reach and audience composition.

Best for organizations whose market needs sustained explanation rather than a single announcement, including patent pools, licensors, and vendors defining a new category. Scoped in a call.

Launch or Category Campaign

A sequenced multi-asset campaign over three to six months, combining independent testing, video interviews, and placed editorial, released on a schedule that keeps the subject in the conversation rather than announcing it once.

The Deep Render and Skreens campaigns below are both examples. Engagements typically begin at $15,000.

Individual Modules

Available separately when the need is narrower.

Executive and Technical Interview. An independent, hosted video interview and written overview introducing your technology, the market problem it solves, and your technical leadership. Includes pre-interview scoping, recorded interview, live demo walkthrough, YouTube publishing, Streaming Learning Center write-up, and LinkedIn distribution.

Independent Technology and Performance Review. A rigorous third-party evaluation of your codec, encoder, or pipeline using production content, real-world constraints, and objective quality metrics. Includes an agreed testing protocol, benchmark testing, full technical report, executive summary, published review, and distribution.

Thought Leadership and Placement Article. A researched, high-authority article that frames your category, explains the trade-offs, and positions your approach for enterprise buyers. Includes topic scoping, outline approval, drafting, publication, and social campaign.

Individual modules start at $3,500. Most clients combine two or more.

Proven Market Impact 

This approach relies on decades of recognized industry authority. The case studies below demonstrate how structured, education-first campaigns build sustained market presence, establish category leadership, and accelerate high-value enterprise pipelines:

Case Study 1: AI Codec Technical Validation (Deep Render)


If you’re planning a major product launch, we can design a multi-channel campaign combining technical testing, video interviews, and placed editorial content tailored to your target audience. A recent multi-channel campaign for AI-codec developer Deep Render demonstrates how structured validation builds sustained market presence and reaches key enterprise decision-makers:

  • The Challenge: Validate a revolutionary neural codec running in FFmpeg and VLC, cut through industry skepticism regarding AI compression, and reach senior codec decision-makers.
  • The Strategy: Executed an independent performance evaluation comparing Deep Render to SVT-AV1, produced a live FFmpeg/VLC walkthrough video, and published supplemental editorial research on why legacy metrics (like VMAF) misread neural codecs.
  • Massive Professional Reach: Generated 45,000+ targeted LinkedIn impressions and 4,500+ YouTube views across a 5-month sequenced campaign.
  • Direct Lead Generation: Drove 3,960 page views to the technical review and 2,398+ direct white paper downloads of the independent evaluation report.
  • Tier-1 Audience Verification: Analytics confirmed direct content engagement from senior compression engineers and video architects at Dolby, Microsoft, Meta, Google, AWS, and top research institutions.
  • Strategic Outcome: Established Deep Render as a reference point in next-generation compression discussions among the engineers and architects who evaluate new codecs. InterDigital acquired Deep Render several months after the campaign concluded.

“Jan’s work helped boost our visibility within the codec-relevant community on LinkedIn and significantly increased awareness of what we were doing and what we had accomplished.”

— Arsalan Zafar, CTO, Deep Render

Case Study 2: Defining the BYOMV Category (Skreens Tessera)

When Skreens prepared to launch Tessera, its Build Your Own Multiview (BYOMV) platform, the company needed more than a product announcement. It needed to change the perception that multiview was a viewer feature rather than a business opportunity.

Skreens wanted to change that perception and show how multiview could increase engagement, enable new ad models, and support first-party data strategies. Skreens partnered with Jan Ozer to design an education-led campaign that explained the technical and commercial value of Tessera.

Long after the engagement concluded, Ozer featured Skreens in another multiview architectural study published in Streaming Media Magazine.

The Audience

Campaigns reach the people who make and influence infrastructure decisions in streaming.

Recent individual pieces have drawn 38,000 impressions with no paid promotion. Campaign totals run from 17,000 to 45,000 targeted impressions across LinkedIn, Streaming Learning Center, and YouTube. Technical reports published through these campaigns have been downloaded more than 2,300 times.

Audience analytics consistently show engagement among compression engineers, video architects, and technical decision-makers at Dolby, Microsoft, Meta, Google, AWS, and major research institutions, as well as streaming platforms, broadcasters, and infrastructure vendors.

Every engagement includes reporting on impressions, downloads, and audience composition by company.

Why Work With Jan Ozer

Market education requires an analyst who speaks the language of compression engineers, corporate finance, and enterprise buyers simultaneously.

Jan Ozer has tested video compression technology since the 1990s, authored over 20 technical books (including Video Encoding by the Numbers), and served for decades as a contributing editor for Streaming Media. As a former long-time contributing editor for PC Magazine, he spent a decade translating complex, cutting-edge technologies for both deeply technical and executive business audiences. He also wrote the PC Magazine Guide to Digital Video, evidencing a strong background in the topic.

He has tracked codec licensing policy since 2008 and published the industry’s first structured comparison of the Access Advance and Avanci Video streaming royalty programs. His numbers-based approach to benchmarking and economic analysis draws on a legal and accounting background, though he no longer practices in either discipline; he holds both a law degree and a CPA.

His independent evaluations are recognized throughout the streaming ecosystem for rigorous methodology, clear narrative positioning, and independent methodology. By combining hands-on technical testing with high-visibility publication channels, we deliver validation assets that your sales and executive teams can rely on indefinitely.

Request a Campaign Scoping Call

Ready to educate the market and validate your technology? Contact Jan at jan.ozer@streaminglearningcenter.com to schedule a 20-minute scoping discussion. Or complete the form below.

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