Tag Archives: content marketing

ASICs have an unfair (and inaccurate) reputation for being obsolete the day they leave the foundry. However, while some functions are baked into the hardware, firmware, and driver software enable continual upgrades in both features and performance. To explore these capabilities, I spoke with two members of the NETINT development team, Neil Gunn, who is NETINT’s Video Firmware Tech Lead, …

Even in 2023, many high-volume streaming producers continue to rely on software-based transcoding, despite the clear CAPEX, OPEX, and environmental benefits of ASIC-based transcoding. At least part of this inertia relates to outdated concerns about the shortcomings of ASICs, including sub-par quality and lack of upgradeability. As a parent, I long ago concluded that there were no words that could …

Video games are a huge market segment, projected to reach US$221.4 billion in 2023 and expanding to an estimated US$285 billion by 2027. Of that, cloud gaming grossed an estimated US$3 billion+ in 2022 and is projected to produce over US$12 billion in revenue by 2026. If you’re not familiar with cloud gaming, the next few blog posts will bring …

The intersection of video processing and artificial intelligence (AI) delivers exciting new functionality, from real-time quality enhancement for video publishers to object detection and optical character recognition for security applications. Forward-thinking product designs incorporate both video processing (decode/scale/overlay/encode) and AI to provide the optimal platform for video-related AI applications like those discussed below.   For example, I recently joined NETINT in …

This article details a methodology for comparing hardware transcoders considering cost/stream, watt/stream, and output quality. If you’ve ever benchmarked software codecs, you know the quality/throughput tradeoff; simply stated, the higher the quality, the lower the throughput. In contrast, for many first-generation hardware encoders, throughput was prioritized, but the quality was fixed; you got what you got. Finding the Key Quality …

Back in high school, if someone called you dense, it meant you were slow on the uptake, and it definitely wasn’t a compliment. For high-volume video transcoding, however, density is, without question, a major plus.   Some background. I now work with NETINT, a Canadian company that designs, develops, and sells ASIC-powered transcoders like the T408 and T432, which can output H.264 and …

Four days on the show floor at IBC solidified the concept that your choice of the live encoder is dictated by your encoding application. In this article, I’ll review the types of encoders and the trade-offs associated with each type and will identify the type of encoder that works best for a few selected encoding applications. Types of Live Transcoders …

A recent tutorial posted on Streaming Media Magazine details how to use AWS Elemental’s Auto-ABR feature. Here’s the scintillating intro. Per-title encoding has been around since 2016, delivering significant bandwidth savings, QoE improvements, or both to companies that deploy it (click here for a backgrounder on per-title encoding). Those benefits notwithstanding, a recent Bitmovin survey revealed that only 35% of …

This article describes what youtube-dl is, and outlines several basic youtube-dl commands for audio/video/subtitle downloads. I’ve always been fascinated with how YouTube encodes the endless hours of videos uploaded to the site. YouTube employs the best and the brightest and their task is positively Sisyphean. For years, I’ve gotten a glimpse of YouTube’s encoding practices via download tools like the …

This whitepaper, sponsored by Dolby/Hybrik, tracks cloud encoding pricing for H.264 and HEVC output and reveals dramatic price differences among popular services. I’ve just completed a whitepaper sponsored by Dolby/Hybrik to compare pricing for multiples of one hour of H.264 and HEVC encoding using the recommended encoding ladders in the Apple HLS Authoring Specifications. You can download the whitepaper here. …