Learn to Use AWS Elemental Auto-ABR

A recent tutorial posted on Streaming Media Magazine details how to use AWS Elemental’s Auto-ABR feature. Here’s the scintillating intro.

Per-title encoding has been around since 2016, delivering significant bandwidth savings, QoE improvements, or both to companies that deploy it (click here for a backgrounder on per-title encoding). Those benefits notwithstanding, a recent Bitmovin survey revealed that only 35% of respondents were currently utilizing this technique, which is also called content-aware encoding and other similar names. Perhaps it’s a perception that per-title encoding is too difficult to implement. If so, this tutorial is for you. I’ll demonstrate how simple it is to produce per-title output using AWS Elemental’s Automated ABR (adaptive bitrate) function.

To be clear, there are many excellent implementations of per-title encoding out there, such as Microsoft Azure, Brightcove, Bitmovin, Tencent, and others. However, AWS does the best job of making its per-title functionality available—with most options—via AWS Elemental MediaConvert’s highly polished user interface, which makes it perfect for easy experimenting and articles like this. As with all other services, most production encoding with MediaConvert is performed via an application programming interface (API), not via the GUI.

With this background behind us, let’s start with a look at the status quo: a fixed bitrate ladder.

If you want to see AWS Elemental Auto-ABR in action, this is your chance. Click here to read the article.

About Jan Ozer

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I help streaming and video technology companies solve complex technical and market-facing problems in practical business terms. Engagements range from fixed-scope audits and codec strategy reviews to product testing and technical content that helps customers, prospects, and internal teams connect technical performance to business outcomes. I am a contributing editor to Streaming Media Magazine, writing about codecs and encoding tools. I have written multiple authoritative books on video encoding, including Video Encoding by the Numbers: Eliminate the Guesswork from your Streaming Video (https://amzn.to/3kV6R1j) and Learn to Produce Video with FFmpeg: In Thirty Minutes or Less (https://amzn.to/3ZJih7e). I have multiple courses relating to streaming media production, all available at https://bit.ly/slc_courses.

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