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My latest column for Streaming Media magazine is a must read for anyone who produces (rather than simply encoding) streaming video. Here’s the intro.
Most seasoned compressionists know that you can’t have high-quality streaming media without quality audio and video. In honor of our production issue, I thought I would list the production techniques that can make or break audio and video quality.
Let’s start with the setup. There are two concepts to keep in mind here: contrast ratio and detail. Cameras have limited contrast ratios (the ability to retain detail in both the lightest and darkest regions in a frame); codecs have even less. If your background is bright white and your subject is wearing a black suit, your suit will likely look like a black blob with no detail, which will really impress all those Millennials watching low bandwidth streams on their cellphones.
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