Case Study – Producing Video Case Studies

Firewall vendor WatchGuard Technologies uses video aggressively in their marketing efforts, and produces some of the most focused and highest quality case studies that I’ve seen, though the presentation of these videos on their web site could definitely be improved. In this “peer review” video, I review their case study of the Burlington Public Library, which you can watch here on YouTube.

I detail what the producers of the video did right production-wise, and what went wrong on their web site. I hope you find it useful.

How to Create a Great Video Case Study

About Jan Ozer

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I help streaming and video technology companies solve complex technical and market-facing problems in practical business terms. Engagements range from fixed-scope audits and codec strategy reviews to product testing and technical content that helps customers, prospects, and internal teams connect technical performance to business outcomes. I am a contributing editor to Streaming Media Magazine, writing about codecs and encoding tools. I have written multiple authoritative books on video encoding, including Video Encoding by the Numbers: Eliminate the Guesswork from your Streaming Video (https://amzn.to/3kV6R1j) and Learn to Produce Video with FFmpeg: In Thirty Minutes or Less (https://amzn.to/3ZJih7e). I have multiple courses relating to streaming media production, all available at https://bit.ly/slc_courses.

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