Case Study – Producing Video Case Studies

Firewall vendor WatchGuard Technologies uses video aggressively in their marketing efforts, and produces some of the most focused and highest quality case studies that I’ve seen, though the presentation of these videos on their web site could definitely be improved. In this “peer review” video, I review their case study of the Burlington Public Library, which you can watch here on YouTube.

I detail what the producers of the video did right production-wise, and what went wrong on their web site. I hope you find it useful.

How to Create a Great Video Case Study

About Jan Ozer

Avatar photo
I help companies train new technical hires in streaming media-related positions; I also help companies optimize their codec selections and encoding stacks and evaluate new encoders and codecs. I am a contributing editor to Streaming Media Magazine, writing about codecs and encoding tools. I have written multiple authoritative books on video encoding, including Video Encoding by the Numbers: Eliminate the Guesswork from your Streaming Video (https://amzn.to/3kV6R1j) and Learn to Produce Video with FFmpeg: In Thirty Minutes or Less (https://amzn.to/3ZJih7e). I have multiple courses relating to streaming media production, all available at https://bit.ly/slc_courses. I currently work as www.netint.com as a Senior Director in Marketing.

Check Also

Evaluating DeepMind C3: A Low-Complexity Neural Codec with Competitive Compression Efficiency

This paper, entitled, C3: High-performance and low-complexity neural compression from a single image or video, …

Few-Shot Domain Adaptation for Learned Image Compression

The white paper, authored by researchers from the University of Science and Technology of China, …

Following the Money: What the Lexis Nexis Patent Report Reveals About VVC and AOMedia

While researching my State of the Codec Market article for the 2025 Streaming Media Sourcebook, …

Leave a Reply

Your email address will not be published. Required fields are marked *