Tag Archives: Marketing with video

No, it’s not one of my webinars, it’s from Unbounce, a company that helps marketers create landing pages for products, sevices and the like. Two things are cool about this webinar. First, if you’re a video producer, you have to be excited about ways video can help your company market your products and services. Second, they practice what they preach, …

I haven’t followed the video white paper market at all, but according to a newsletter from Accela Communications, usage is booming. Here’s a blurb. “The rate of adoption for video white papers is definitely increasing, as evidenced in this collection of articles and research. The growth may be largely driven by the ability to engage viewers more effectively than with textual papers, but …

Just finished watching an interesting video entitled Video Case Studies – Top 10 Tips, which was produced by UK video producer Aspect Film and Video. You can watch it here, though you may need to sign in first. The top ten tips were (drumroll please): 1. Structure – have customer identify business challenge, then action you took, then beneficial results. …

Firewall vendor WatchGuard Technologies uses video aggressively in their marketing efforts, and produces some of the most focused and highest quality case studies that I’ve seen, though the presentation of these videos on their web site could definitely be improved. In this “peer review” video, I review their case study of the Burlington Public Library, which you can watch here …

I recently reviewed ten case-study videos on the Internet to choose one to review for StreamingMedia.com, and my review of that video will appear soon. I evaluated multiple factors in choosing a winner, including marketing focus, visual and audio quality, player presentation and encoded configuration. The clear winner in my mind was a case study produced by network security vendor …

Many organizations use video case studies to help market their products and services. I recently analyzed eleven video case studies, focusing on high level production techniques, how the video was encoded, and how the video was presented on the companies’ web pages. This article presents my findings, and should be useful to marketing professionals, video producers, compressionists and web developers. …

Ten years ago, a streaming video player performed one function - it played your video. Today, the features of your player are critical to achieving the maximum return on investment from your video. Specifically, a well featured, properly designed

Screencams are a wonderful tool for demonstrating software operation. In many cases, producing them can almost be a real-time event—you capture and narrate simultaneously, import the result into Camtasia Studio, add titles and such, export t

If you're looking for hard data that proves the effectiveness of video advertising over other rich meda formats, look no further. A new Doubleclick study entitled "The Brand Value of Rich Media and Video Ads" found that rich media ads containing vide

I found this snippet on the Really Practical Marketing website. It's third hand information, but it shows the results of some user polls taken by online video company Vzaar. Specifically, Vzaar polled their customers on how using streaming video impr