Tag Archives: Marketing with video

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Interesting Newsletter on Video White Papers

I haven’t followed the video white paper market at all, but according to a newsletter from Accela Communications, usage is booming. Here’s a blurb. “The rate of adoption for video white papers is definitely increasing, as evidenced in this collection of articles and research. The growth may be largely driven by the …

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Interesting Video on Creating Video Case Studies

Just finished watching an interesting video entitled Video Case Studies – Top 10 Tips, which was produced by UK video producer Aspect Film and Video. You can watch it here, though you may need to sign in first. The top ten tips were (drumroll please): 1. Structure – have customer …

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Case Study – Producing Video Case Studies

Firewall vendor WatchGuard Technologies uses video aggressively in their marketing efforts, and produces some of the most focused and highest quality case studies that I’ve seen, though the presentation of these videos on their web site could definitely be improved. In this “peer review” video, I review their case study …

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Creating a Case Study – Interview with the Pros

I recently reviewed ten case-study videos on the Internet to choose one to review for StreamingMedia.com, and my review of that video will appear soon. I evaluated multiple factors in choosing a winner, including marketing focus, visual and audio quality, player presentation and encoded configuration. The clear winner in my …

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Producing Video Case Studies

Many organizations use video case studies to help market their products and services. I recently analyzed eleven video case studies, focusing on high level production techniques, how the video was encoded, and how the video was presented on the companies’ web pages. This article presents my findings, and should be …

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Is your video player as good as your content?

Ten years ago, a streaming video player performed one function - it played your video. Today, the features of your player are critical to achieving the maximum return on investment from your video. Specifically, a well featured, properly designed

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Producing Screencams that Market and Sell

Screencams are a wonderful tool for demonstrating software operation. In many cases, producing them can almost be a real-time event—you capture and narrate simultaneously, import the result into Camtasia Studio, add titles and such, export t

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