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I haven’t followed the video white paper market at all, but according to a newsletter from Accela Communications, usage is booming. Here’s a blurb.
“The rate of adoption for video white papers is definitely increasing, as evidenced in this collection of articles and research. The growth may be largely driven by the ability to engage viewers more effectively than with textual papers, but in addition the process can be very turn-key with high quality results.”
Note that Accela does market a video white paper-related platform called AccelaCast, that’s the point of the new newsletter. Still, no salesperson will call, and there are a number of good sources on the topic. If you’re a company looking for a new way to market your product or services, or a video producer looking for ideas to pitch to clients, check it out.
