If you're looking for hard data that proves the effectiveness of video advertising over other rich meda formats, look no further. A new Doubleclick study entitled "The Brand Value of Rich Media and Video Ads" found that rich media ads containing vide

Video advertising is more effective than Flash animations or simple images

Jan Ozer June 24, 2009 Articles Leave a comment 1,553 Views

If you’re looking for hard data that proves the effectiveness of video advertising over other rich meda formats, look no further. A new Doubleclick study entitled “The Brand Value of Rich Media and Video Ads” found that rich media ads containing video appeared to increase purchase intent by 1.16%, compared to .26% for those who viewed a simple Flash animation.

I’ve never been that great at math, but that appears to translate to about a 4.5 times higher chance of selling with video than with Flash. Plus you don’t have to deal with all those quirky and cranky Flash animation types (us video folks are just plain nicer). That’s my story, anyway, and I’m sticking to it. 

You can read more about the study in the Online Media Daily.

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About Jan Ozer

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I help companies train new technical hires in streaming media-related positions; I also help companies optimize their codec selections and encoding stacks and evaluate new encoders and codecs. I am a contributing editor to Streaming Media Magazine, writing about codecs and encoding tools. I have written multiple authoritative books on video encoding, including Video Encoding by the Numbers: Eliminate the Guesswork from your Streaming Video (https://amzn.to/3kV6R1j) and Learn to Produce Video with FFmpeg: In Thirty Minutes or Less (https://amzn.to/3ZJih7e). I have multiple courses relating to streaming media production, all available at https://bit.ly/slc_courses. I currently work as www.netint.com as a Senior Director in Marketing.

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