Creating batch files with variables is one of the more efficient ways to run FFmpeg. However, most producers build their batch files with variables inserted directly into the batch file, which means that you have to customize each batch file for different source files or encoding parameters. This is particularly inefficient when you’re encoding multiple files to different encoding parameters; …

Many streaming publishers focus on the top rung of their encoding ladders and let the rest fall where they may. Recently released survey findings from Qwilt indicate that publishers serving a high percentage of mobile viewers should also focus on the middle rungs, as zero rating and rate-shaping make these the most highly viewed rungs on some mobile networks. The …

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