I’ve been involved in a seemingly never-ending debate that started with the dubious (to me) concept of blaming Brightcove’s recent layoffs on HEVC licensing practices. The three questions involved are: Was HEVC’s licensing structure an aberration or similar to other technologies? Was HEVC a commercial success despite these licensing practices? Why didn’t non-premium content publishers adopt it? I have strong …

If you edit using the Adobe Creative Suite, you’ve doubtless heard about the updates released just prior to NAB 2025 (officially the 25.2 release). This article notes the key new features available in my video editor of choice, Adobe Premiere Pro. Generative Extend Generative Extend lets you extend video clips by up to two seconds and audio clips by up …

One of the more intriguing questions surrounding Brazil’s TV 3.0 broadcast upgrade is whether it will help drive LCEVC’s success. LCEVC seems like a technology in need of a tailwind — will TV 3.0 provide it? Alongside VVC, LCEVC is now mandated in receiver devices as part of the spec, which is a significant milestone. But inclusion in a standard …