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We all hear and throw around terms like Generation X, Millennials, and Baby Boomers all the time, but what do they really mean? Leave it to accounting firm Deloitte to specify the terms (from their Digital Democracy Survey).
Here’s their taxonomy (I know you can read the graphic, this is for search/SEO purposes).
Trailing Millennials – (ages 14-25)
Leading Millennials – (ages 26-31)
Generation X – (ages 32-48)
Baby Boomers (ages 49-67)
Matures (ages 68+)
Raise your hand if you only had a vague idea of what these terms meant. Uh-huh. Uh-huh. Me either.
No surprise that Trailing Millennials are leading the charge in binge viewing; my eldest, aged 17, is currently on episode 108 of Gossip Girl, consumed on our living room flatscreen via Roku and Netflix over a shockingly short period. Oh well, with the NBA playoffs over, and football months away, nothing much worth watching on TV anyway.
