The video below shows two tools that I’ve installed on every computer that will run them; MediaInfo on all Windows, Linux, and Mac workstations, and Bitrate Viewer, which is Windows only. If you don’t know about these tools, you’ll find the seven-minute video very, very useful. As a preview, MediaInfo provides information about my H.264, HEVC, VP9, and AV1-encoded files …
Read More »Buyer’s Guide to Enterprise YouTube Platforms 2016
Enterprise YouTube platforms enable businesses to share videos with employees, partners, and other viewers; interested parties can then preserve and share the valuable institutional knowledge accumulated in these videos. Most systems function the way
Read More »Buyer’s Guide to Webcasting Platforms 2016
Viewed from a distance, most webcast providers look pretty similar; they all let you create a registration page, collect contact info for your registrants, and serve attendees a diet of PowerPoint and talking-head video, spiced with quizzes, surveys,
Read More »The Future of Video Marketing: Dive Into Automation Programs
Let’s face it. For-profit enterprises post videos, hold webinars, and produce virtual events to drive sales. How effective are these mediums for that purpose? There’s lots of positive anecdotal evidence, but where are the hard numbers?
Read More »Life After Flash: Will Producers Move to HLS, DASH, or Both?
The great migration from Flash to HTML5 is underway. For many producers, this means a switch from RTMP or HTTP Dynamic Streaming to a more HTML5-friendly format. Typically the choice comes down to either HLS or DASH. To help tease out the pros and co
Read More »Delivering a Useful Webinar Without Giving Away the Farm
Another webinar, another few lessons. Probably most important is the hard lesson facing many content developers who want to present a webinar for lead generation, but don’t want to give away their critical content during the webinar. It’s a pretty tough balance sometimes, how to give away enough information to make the webinar worthwhile, but not enough so that prospects …
Read More »How to Keep Enterprise Video Safe and Secure…Most of the Time
You’re the tech guy or gal for a medium-sized company, and the CEO just told you she wants to start using an online video platform to distribute video around the enterprise. Live all-hands-on-deck meetings, converted to VOD for those who can’t make it live, plus product demos, some training, a few marketing videos—you know the drill. She finishes by saying, …
Read More »Royalties on DASH? Say it Isn’t So!
Just a quick note regarding an article in Streaming Media Magazine that you should read entitled, An Unhappy Surprise: MPEG LA Is Forming a Patent Pool for DASH. As the article details, we’ve known for a long time that the Dynamic Adaptive Streaming Over HTTP (DASH) standard may include licensable IP. However, it’s been years since we’ve heard anything about it. …
Read More »Article and Resources on High Dynamic Range Video
I just finished an article/essay/opinion piece on High Dynamic Range (HDR) video technology for Streaming Media Magazine. The bottom line is that there are so many different standards, that unless you have money to burn, you’re not going to want to buy a set in the short term. Here’s my dramatic conclusion: So while the emergence of HDR is undoubtedly good …
Read More »Gen X? Millennial? Who’s Who in Streaming Viewing
We all hear and throw around terms like Generation X, Millennials, and Baby Boomers all the time, but what do they really mean? Leave it to accounting firm Deloitte to specify the terms (from their Digital Democracy Survey). Here’s their taxonomy (I know you can read the graphic, this is for search/SEO purposes). Trailing Millennials – (ages 14-25) Leading Millennials …
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