Dressing for Streaming Success; Brown is the New Black

I’m preparing for my full day seminar entitled Producing a Webcast from Soup to Nuts at Streaming Media East in Manhattan on May 12, 2014. Part of the process involves watching a bunch of live events to glean tips and tricks and mistakes to avoid. Two videos of the same subject that I noticed yesterday illustrated two critical principles of set design and dressing for streaming success, so I thought I would share. 

To explain, one of the most critical components to high quality video is the background used in the video and the clothing worn by the subject. When planning your clothing and background, you should keep the concept of contrast ratio front of mind.

Briefly, concept ratio describes the ability of a system to distinguish detail in the brightest and darkest regions in a frame. Expensive camcorders with large imaging devices have a great contrast ratio, which is why the TV and movies can pull off shadowy scenes that our $3,000-$7,000 camcorders can’t manage. Consumer camcorders and webcams have even lower contrast ratios, which typically leads to loss of detail in either the brightest or darkest regions in the frame. You can see this on the left in figure 1, where the tony black shirt looks like a dark blob, and the black fabric seems to suck in all the light in the frame. 


Figure 1. When choosing clothing, mind the contrast ratio.

When planning your background and clothing, you should minimize the difference between the brightest and darkest regions in the frame. On the left, there’s a huge difference, and the camera failed to pick up the detail in the shirt. On the right, there’s much less–in fact, the subject is wearing perhaps the ideal clothing, moderately colored solids that contrast well with the background. Not to go all geeky on you, but you can see the difference in the brightness extremes in Figure 2, two luminance histograms of the two frames, which shows the distribution of the brightness of the pixels in the two images. 

On the image on the left, you see a huge clump on the left; that’s the black shirt; this forces the camera to try and preserve detail in the brightest and darkest regions, which it cannot do; hence the black blob. On the right, you see the bulk of the brightness in the middle, with very few pixels at either extreme. This allows the camera to preserve detail in all relevant regions, producing a much higher quality frame.

To avoid issues like this, when planning your shoot, avoid bright whites and particularly blacks, since they may cause the loss of detail shown in the left in Figure 1. Black may look great at cocktail parties (since your eyes have a marvelous contrast ratio), but it’s to be avoided when on camera. 


Figure 2. This luminance histogram shows how the image on the left strains the contrast ratio of the camera. 

What else can we learn from this video? Take a look at Figure 3. While bookshelves are great for establishing credibility, books contain a lot of detail that the codec must strive to preserve during encoding. This takes bits away from more important regions, like the face, which could degrade quality there. In addition, the eye naturally notices the loss of detail like that shown in Figure 3, which reduces the overall perception of quality. 


Figure 3. Avoid unnecessary detail in the background.  

When planning your shoot, choose a background with minimum detail; while bookshelves may look great in the camera monitor, or even in your high-bit-rate streams, someone out there will likely be watching your video on a low bitrate connection on a cell phone, and the video will probably look like a muddled mess. When it comes to the background, if it moves, has excessive details or is too light or dark, it could definitely degrade the overall quality of your video. Because sometimes the best way to produce top-quality streaming video has nothing to do with compression at all.

About Jan Ozer

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I help companies train new technical hires in streaming media-related positions; I also help companies optimize their codec selections and encoding stacks and evaluate new encoders and codecs. I am a contributing editor to Streaming Media Magazine, writing about codecs and encoding tools. I have written multiple authoritative books on video encoding, including Video Encoding by the Numbers: Eliminate the Guesswork from your Streaming Video (https://amzn.to/3kV6R1j) and Learn to Produce Video with FFmpeg: In Thirty Minutes or Less (https://amzn.to/3ZJih7e). I have multiple courses relating to streaming media production, all available at https://bit.ly/slc_courses. I currently work as www.netint.com as a Senior Director in Marketing.

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