Recent Posts

Finding the Optimal Top Rung Data Rate

Table 2. Top-rung quality of these UGC and premium services.

The top rung of your encoding ladder is the most expensive to deliver, and in many regions, it’s also the most frequently viewed. Encode at too high a bit rate and you’re wasting money; encode too low, and you’re potentially reducing viewer quality of experience. This makes choosing the top rung bitrate a key task for all streaming producers. This …

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Got a Successful Per-Title or New Codec Implementation Story to Share? Here’s Your Chance

I’m exceptionally pleased to return to in-person teaching at Streaming Media East, which will be held on May 24–25, 2022, at the Westin Copley Place in Boston, MA. I’ll be producing two 3-hour workshops on May 23, the Monday before the event, and presenting and/or moderating three sessions during the event. As usual, each one is designed to give you information …

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New Codec 2022 Lessons Added to Streaming Media 101 Course

Just a quick note that I’ve updated the course, Streaming Media 101: Technical Onboarding for Streaming Media Professionals, with new codec lessons for H.264, VP9, HEVC, AV1, VVC, LCEVC, and EVC. Each lesson, which vary in length from 12 to 20 minutes, covers the topics shown in the agenda below. The lessons are designed to bring the students up to …

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