Deciding whether to encode on-premise or in the cloud is one of the most critical …
Read More »Google’s Cookie Reversal: While Advertisers Rejoice, Legal Trouble Lurks in the Weeds
Google just kicked the can down the road—again—on killing third-party cookies in Chrome. While much of the advertising world rejoiced at the announcement, privacy professionals and legal teams should be sweating. This isn’t a free pass. It’s a stay of execution. Specifically, in a statement released on April 22, 2025, Anthony Chavez, Vice President of the Privacy Sandbox initiative, stated: …
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