Deciding whether to encode on-premise or in the cloud is one of the most critical …
Read More »TV 3.0 and LCEVC: From Standards Win to Real-World Stakes
One of the more intriguing questions surrounding Brazil’s TV 3.0 broadcast upgrade is whether it will help drive LCEVC’s success. LCEVC seems like a technology in need of a tailwind — will TV 3.0 provide it? Alongside VVC, LCEVC is now mandated in receiver devices as part of the spec, which is a significant milestone. But inclusion in a standard …
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