Recent Posts

TN2224 is Dead. Welcome to the New Era of Content-Aware Encoding

The Netflix blog entitled, Per-Title Encode Optimization, boldly declares that “to deliver the best quality video to our members, each title should receive a unique bitrate ladder, tailored to its specific complexity characteristics.” In a world where many companies simply deploy Apple’s recommendations from TN2224 without modification, it’s a breath of fresh air. The blog post goes on to detail …

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HEVC Advance Releases Revised Licensing Terms

When HEVC Advance first proposed royalty rates and policies in July 2015, the terms were almost universally criticised, if not vilified. Recognizing that the proposed structure would slow HEVC adoption rather than promote it, HEVC Advance has issued

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