Your encoding ladder is the set of encoding parameters that you use to create the various files that you deliver adaptively to your web viewers. These encoding parameters can live in your on-premise encoder, in your cloud encoder, or in your online video platform (OVP). When optimally configured, your encoding ladder lets you efficiently deliver great quality video to viewers …

Executive Summary: A common problem with footage created using iPhones, screencam tools, Wirecast, and Skype is a loss of A/V sync when importing the video into Premiere Pro. This video tutorial presents a simple fix using Handbrake. You can read a tutorial on the Streaming Media Producer Website here.  Overview and discussion: Many sources of video, like mobile phones, screencam …

Executive Summary: Now might be the time to consider phasing out the lowest quality streams in your encoding ladder to reduce encoding and storage costs. Check your server logs to determine consumption of these streams before doing so.  Overview and Discussion: All streams in your adaptive group cost money to encode, store, and administrate, even low-quality streams. A recent discussion …