Let’s face it. For-profit enterprises post videos, hold webinars, and produce virtual events to drive sales. How effective are these mediums for that purpose? There’s lots of positive anecdotal evidence, but where are the hard numbers?

The Netflix blog post entitled Per-Title Encode Optimization boldly declares that “to deliver the best quality video to our members, each title should receive a unique bitrate ladder, tailored to its specific complexity characteristics.”

Late last year I ran a survey asking respondents to choose whether DASH or HLS was the best ABR format going forward. The poll results are in and are shown below. Basically, a small majority preferred DASH over HLS. The reasons why are even more illuminating, and are presented below the survey results. “Not sure why i wouldnt cover both …