So a potential client calls and says, “we’ve reached encoding capacity and we’re about to buy another encoding station. Can you look at our presets and see if we can improve throughput and delay the purchase?” “Sure,” I responded.  “Send me your encoding presets and I’ll have a look.” Once the presets arrived, I noticed that the encoder was x264-based, …

V-Nova launched their PERSEUS codec on April 1, 2015, an inauspicious day, particularly for a codec vendor making claims like, “offering UHD quality at HD bitrates, HD at SD bitrates, and SD video at audio bitrates.” That day, I was on a thread that proposed alternative headlines; my favorite, which was not penned by me, was, “Startup does something proprietary that …

Imagine you’re walking through Heathrow Airport terminal, shopping for tchotchkes to bring home to spouse and children. You spot a handsome Cambridge sweatshirt, give it a quick rub and squeeze, and it feels great. What do you check next? For me, it’s price, because if it’s £30, it’s coming home, but if it’s £60, I’m buying a “Mind the Gap” …