Newletter March 27, 2017. HEVC Losing Share; Standards Failing the Streaming Industry; V-Nova Update; Dolby and HLS


Here’s what’s new.

First, an essay entitled Standards are Failing the Streaming Industry, explores how MPEG’s inability to set unified pricing is hindering the utilization of HEVC, and will likely stall the deployment of DASH (read this article to learn about DASH royalties). The essay also talks about the Nokia vs. Apple lawsuit, which could boost royalties on H.264, and the Alliance for Open Media’s AV1 codec.

One proof that HEVC IP owners are killing the golden goose is that HEVC’s usage among’s 3,000 clients dropped from 6% in 2015 to 3% in 2016. This according to’s always useful Global Media Format report, which also reported that VP9 comprised 11% of all files produced in 2016. In terms of adaptive bitrate formats, HLS remained the leader at 72%, with DASH at 21% and Smooth Streaming at 7% . There’s a short mention of the report on the blog, but you’re better off just reading the Streaming Media article I wrote covering the report.

Same dynamic on my V-Nova update (short blog post, longer Streaming Media article). The London-based codec company has a lot going on (technology acquisitions, new customers, technology advancements), and given HEVC’s stumbles, just might make some noise in the codec space in 2017.

The annual Streaming Media Sourcebook has dropped, which means several tutorials and buyer’s guides. Articles you may find of interest include:

If you’re interested in deploying Dolby Audio over HLS, you should check out my tutorial series entitled, Best Practices for Encoding and Delivering Dolby Audio to Apple Devices. Over three tutorials series, you’ll learn how to deliver Dolby Audio via HLS and play it back on any audio endpoint, including device speakers, headphones, or external sound systems via AirPlay or HDMI. The tutorials and supporting documentation are extraordinarily detailed, and should prove invaluable to anyone actually encoding the audio and creating the HLS segments and packaging.

For you large corporate types out there, I covered Bitmovin’s new managed on-premise encoding service in a Streaming Media article. Basically, if you want to deploy using Kubernetes and Docker, the new service may be for you. If you have no idea what these are (and I didn’t before I wrote the article), then never mind.

Other content you may find interesting includes a blog entitled, How to Cut Encoding Costs by 75% in 30 Minutes of Less, which details how I did just that for a potential consulting client. There are also two reviews of my new-ish book Video Encoding by the Numbers, one in Russian, and the other focusing on the FFmpeg-related content in the book that makes it a “shortcut” to FFmpeg “mastery.

That’s it for now, back at you in a week or two

About Jan Ozer

Avatar photo
I help companies train new technical hires in streaming media-related positions; I also help companies optimize their codec selections and encoding stacks and evaluate new encoders and codecs. I am a contributing editor to Streaming Media Magazine, writing about codecs and encoding tools. I have written multiple authoritative books on video encoding, including Video Encoding by the Numbers: Eliminate the Guesswork from your Streaming Video ( and Learn to Produce Video with FFmpeg: In Thirty Minutes or Less ( I have multiple courses relating to streaming media production, all available at I currently work as as a Senior Director in Marketing.

Check Also

Take the Bitmovin Video Developer Survey

Contribute to the one of the most valuable sources of industry data by completing the …

Speech-to-text In Premiere Pro – Fast, Easy, Accurate, and Free

This video tutorial teaches you how to convert speech-to-text in Premiere Pro. I’ve been using …

Streaming Media 101: Training for App & Player Development/Testing Professionals