Introduction Ad insertion technologies play a crucial role in monetization strategies. Two primary methods dominate this space: Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI). Understanding the differences, benefits, and challenges can help content providers optimize their ad delivery for user experience and revenue generation. Overview of Ad Insertion Ad insertion is the process of integrating advertisements into video …

So there I was, having dinner on a Saturday night date night with my wife… And in comes a text: “Hi Jan, I was wondering when you compute SSIM, do you use a single channel or multi-channel? And if multi-channel, then anything different than averaging the three?” (And yes, anyone with children, even grown children, checks incoming texts on a …

In a recent white paper titled Bi-Directional Deep Contextual Video Compression (DCVC-B), researchers Xihua Sheng, Li Li, Dong Liu, and Shiqi Wang proposed a new approach to enhancing B-frame compression for video encoding. The authors assert that their scheme “achieves an average reduction of 26.6% in BD-Rate compared to the reference software for H.265/HEVC under random access conditions” and even …