In the first article in this series, Baby Steps with Apple’s Advanced Video Quality Tool and Quality Metric, I detailed what Apple’s Advanced Video Quality Tool (AVQT) is and how to use it. In this article, I tested multiple video files with Apple AVQT and describe my user experience. In the next article, I’ll review how AVQT scoring compares to …

This article is derived from a lesson in Streaming Media 101: Technical Onboarding for Streaming Media Professionals. If you’re looking for an efficient way to get up to speed on key streaming terms, technologies, workflows, and best practices, check out the course here.  Every time you encode a video file with a distribution-oriented codec like H.264, HEVC, VP9, or AV1, …

Maya Angelou once said that “You can’t really know where you are going until you know where you have been,” and so it is with per-title encoding. What began as a one-dimensional data rate adjustment that reflected the simple reality that all videos encode differently is now a complex analysis that incorporates frame rate, resolution, color gamut, and dynamic ranges, …