You can financially justify the expenses surrounding webcasting in multiple ways. First, streaming media can provide a cheaper alternative to an existing practice. Second, it can open new revenue opportunities. Finally, it can allow you to extend your marketing reach beyond what was available using traditional technologies. This article, entitled The ROI of Enterprise Webcasting: Justifying the Expense, presents  six …

Suppose you’re tasked with producing a high-profile live event. Perhaps the location has Ethernet connectivity, but you also want a redundant connection in case the Ethernet goes down. Or perhaps the location doesn’t offer Ethernet. What are your options?  That was the pitch for my article, Video for the Long Haul: Exploring Backhaul Options, which recently went live on the …

For this review of the Vidizmo EnterpriseTube, which just posted on Streaming Media, the lead says it all. Let me be up front about this. Vidizmo EnterpriseTube is the first corporate YouTube product that I’ve reviewed. So if you’re looking for a comparative analysis detailing how the product stacks up with other options, this, unfortunately, isn’t it. On the other …