You can financially justify the expenses surrounding webcasting in multiple ways. First, streaming media can provide a cheaper alternative to an existing practice. Second, it can open new revenue opportunities. Finally, it can allow you to extend your marketing reach beyond what was available using traditional technologies.
This article, entitled The ROI of Enterprise Webcasting: Justifying the Expense, presents six mini-case studies that are examples of these practices. Here’s a quick summary:
The American Institute of Certified Tax Coaches (AICTC) – cutting training-related travel costs and carbon footprint, and offering new products and services to their members via Citrix GoToWebinar
If you’re looking for innovative ways to use webcasting to cut costs, open new markets or otherwise create new revenue opportunities, have a look.