The ROI of Enterprise Webcasting: Justifying the Expense

You can financially justify the expenses surrounding webcasting in multiple ways. First, streaming media can provide a cheaper alternative to an existing practice. Second, it can open new revenue opportunities. Finally, it can allow you to extend your marketing reach beyond what was available using traditional technologies.

This article, entitled The ROI of Enterprise Webcasting: Justifying the Expense, presents  six mini-case studies that are examples of these practices. Here’s a quick summary:

Lockheed Martin – cutting meeting-related travel costs with Sonic Foundry MediaSite

Centerplate (the coolest company you’ve probably never heard of) – cutting corporate communications costs with Livestream

The American Institute of Certified Tax Coaches (AICTC) – cutting training-related travel costs and carbon footprint, and offering new products and services to their members via Citrix GoToWebinar – hosting webinars to find new sources of revenue with the Onstream Media Platform

SiliconANGLE – streaming conferences live to find new eyeballs to monetize with Ustream

Experian Data Breach Resolution – dramatically expanding the market reach of their conference presentations with Ustream

If you’re looking for innovative ways to use webcasting to cut costs, open new markets or otherwise create new revenue opportunities, have a look. 



About Jan Ozer

I help companies train new technical hires in streaming media-related positions; I also help companies optimize their codec selections and encoding stacks, and evaluate new encoders and codecs.

Check Also

Streaming Media 101: Training for App & Player Development/Testing Professionals