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You can financially justify the expenses surrounding webcasting in multiple ways. First, streaming media can provide a cheaper alternative to an existing practice. Second, it can open new revenue opportunities. Finally, it can allow you to extend your marketing reach beyond what was available using traditional technologies.
This article, entitled The ROI of Enterprise Webcasting: Justifying the Expense, presents six mini-case studies that are examples of these practices. Here’s a quick summary:
Lockheed Martin – cutting meeting-related travel costs with Sonic Foundry MediaSite
Centerplate (the coolest company you’ve probably never heard of) – cutting corporate communications costs with Livestream
The American Institute of Certified Tax Coaches (AICTC) – cutting training-related travel costs and carbon footprint, and offering new products and services to their members via Citrix GoToWebinar
CommPro.biz – hosting webinars to find new sources of revenue with the Onstream Media Platform
SiliconANGLE – streaming conferences live to find new eyeballs to monetize with Ustream
Experian Data Breach Resolution – dramatically expanding the market reach of their conference presentations with Ustream
If you’re looking for innovative ways to use webcasting to cut costs, open new markets or otherwise create new revenue opportunities, have a look.
