10 Tips for Creating Successful Branded Videos

My article, 10 Tips for Creating Successful Branded Videos, just appeared on Onlinevideo.net. It’s a fun and hot topic these days; launch a business, produce a video that goes viral and laugh your way to the bank. Well, it can happen, because it has, but being realistic is always a good start. That’s tip 1.…

Stream With Care: Simple Production Tips for Quality Results

My latest column for Streaming Media magazine is a must read for anyone who produces (rather than simply encoding) streaming video. Here’s the intro. Most seasoned compressionists know that you can’t have high-quality streaming media without quality audio and video. In honor of our production issue, I thought I would list the production techniques that…

Review: Panopto Lecture Capture and Webcasting System

My review of the Panopto Lecture Capture and Webcasting System just published on the Streaming Media website. Here’s a short summary of what I thought.  Overall, Panopto was very well-conceived, and in general, is very easy to use for both presenter and viewer. One key differentiating feature, however, is the ability to input video from…

Find Viewers Before You Make a Video

Just got off the phone with Ken Gumbs of Fresh Giants, a video production company in Chicago, who I interviewed for an article I’m writing about branded video for OnlineVideo.net. I was struck by the pure wisdom of many of Ken’s comments, in part, I’m sure, because I don’t know much about branded video (but I’m…

TalkPoint Convey Debuts Screencam Help Videos

Two or three years ago, the average cost of a video webcast was around $1,200 – $2,000. Now that services like GoToWebinar start as low as $99/month, established companies are having to adjust both their products and their pricing. I’ve been working with TalkPoint’s new Convey self-service webinar system for my last two webinars, and…

Apple Updates Tech Note TN2224

From my perspective, Apple Technical Note TN2224 is the Rosetta Stone of adaptive streaming, a document that translates multiple factors into concrete recommendations that should be considered by all producers streaming to Apple Devices. Which is to say, of course, virtually all streaming producers. So when Apple makes big changes in the Tech Note, as…