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So, I just signed up to watch a case study from Verimatrix on how they helped Stofa “realize the Stofa WebTV Vision.” Since I follow the DRM markets, plus like watching video case studies to pick up tips, it was a chance to kill two birds with one stone.
Of course, I had to surrender my contact information to watch the case study. When if finally came up, I saw that it was available from YouTube, as you can see below. In essence, I had just traded my contact information, and the burden of fending off multiple emails from Verimatrix (I’ve already gotten the first) for a video that I could have seen on YouTube without any hassle.
I get why Verimatrix would want to put the video on YouTube; it would be silly not to. I also get that it makes little sense to distribute the video from two locations, like YouTube for public and Brightcove for private. I also know that I have a tendency to take little stupid things personally; I get multiple copies of Don’t Sweat the Small Stuff for my birthday every year.
All that said, in my view, passing along my contact information is a form of payment, just like paying $12.00 to watch a movie. When learned I could have watched the movie on YouTube without passing along my info, I was piqued, just like I would have been had I learned I could watch the movie on YouTube without paying $12.00. Given that Don’t Sweat the Small Stuff was written in 1996, and is still in the top 10 books for Stress Management, perhaps I’m not the only one.
So, in general, I think video case studies are a great idea, and I look forward to watching the one from Verimatrix. Just give this post some thought before deciding how to distribute your video if you plan to request contact information. I may not be in the majority here, but I’m guessing I’m not the only one who found this irritating.
