Ustream Review: The Live Streaming Service Evolves for New Areas

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UStream is one of the nice success stories in the streaming media market place. Founded by two West Point veterans, the company grew from a pure live streaming service provider into a full service provider primarily for enterprises. The company has adopted well, and now offers both corporate YouTube, and some marketing related products and services. I recently reviewed Ustream for streaming media magazine, and you can read the review here. Here’s the intro.

Utream.tv started life as a Plain Jane live streaming service provider, competing with Livestream, the now­departed Justin.TV, Bambuser, and ultimately YouTube Live. Since then, the company UStream is one of the nice success stories in the streaming media market place. Founded by two West Point veterans, the company grew from a pure live streaming service provider into a full service provider primarily for enterprises. The company has adopted well, and now offers both corporate YouTube, and some marketing related products and services. I recently reviewed Ustream for streaming media magazine, and you can read the review here. Here’s the intro.

has evolved into a full ­service online video platform for both live and VOD content, which the company calls Ustream Pro Broadcasting. The company has also introduced two vertical products; Align, a more secure platform for enterprises and teams, and Demand, a lead ­generation product.

The best way to consider the products is like this: Pro Broadcasting includes the platform for broadcasting live events, uploading and encoding VOD content, creating the player and channel page, and managing and embedding videos. Align provides most of the same functionality, with increased security and authentication options and analytics. Demand bolts onto the Pro Broadcasting product, adding the ability to force users to register before viewing your videos.

I’ll describe Pro Broadcasting first, then Align, and then Demand.

If you’re interested in streaming events live, or adding enterprise YouTube functionality, it’s worth a look. Click here to view the article.