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The more I think about MPEG LA’s proposed HEVC royalty policy, the more I think it’s flawed, primarily because there’s no incentive for Adobe to pay $25 million to add HEVC playback to Flash. Why is this important? Because Flash is still the only delivery technology that can reach 95%+ of desktops and notebooks in a few months after the release of a new update. That’s precisely what happened to catapult H.264 to the top of the codec mountain, but it’s not going to happen to HEVC.
Read why in my latest Streaming Media column. Here’s the intro.
As you might know, MPEG LA announced the licensing terms for HEVC back in January. At the time, I thought, as most observers did, that those terms would provide long-needed certainty. Upon further reflection, I think they’re flawed and will delay, if not prevent, the adoption of HEVC in the streaming space. For HEVC to flourish there, MPEG LA needs to dramatically revamp the structure for free players.
