Kobler starts by noting that he had been considering moving from the Apple platform for several years, as he “started to sense that Final Cut, along with all of Apple’s professional apps and gear, was slowly being strangled to death.” Some of the harbingers he cited were the slow turn time for FCP upgrades, and often limited scope thereof; the cancellation of Shake, the fact that Apple didn’t update the Pro Apps web page for almost two years, and Apple’s cancelling Xserve RAID and then the Xserve hardware.
Kobler then talks about why he looked at Premiere Pro first, rather than Avid, citing Premiere Pro’s significant native format support, 64-bit architecture, the Mercury Engine and similar look and feel to Final Cut Pro. Then Kobler talks point by point about his first Premiere Pro project, with sections for Overall Layout, Shortcuts, Importing and Organizing Media, Metadata Handling, Editing, Integration with Other Apps, Exporting Video and Misc.
I’ve completed one project with Premiere and now I’m starting another with it. But I can’t truly judge a massive application on a couple short projects. It will probably take me months to really get to know Premiere and see what little annoyances crop up and become more glaring with repetition. I’m also going to give Avid Media Composer a spin on a similar project in the next couple of months, and want to try out Final Cut Pro X as well.
But I can definitely say that First Contact with Premiere was impressive and compelling. And beyond the application itself, I have a lot more confidence in Adobe’s ability to deliver professional solutions than I do Apple’s. It’s really very simple: If Apple’s Pro apps went away tomorrow, Apple would barely feel it on its bottom line or stock price. If Adobe’s Pro apps went away, so would Adobe. Pro apps is all Adobe thinks about, and after 4+ years of neglect at Apple’s hands, that kind of singular focus sounds pretty compelling.
If you’re a Final Cut Pro user considering switching to any platform, Kobler’s piece is a must read.