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HEVC Advance shook up the codec world when they announced proposed royalty policies in July, 2015, that included much higher hardware royalties then MPEG LA is seeking, without a cap, as well as royalties on content. In this article on streaming media.com, I analyze the proposed licensing terms and attempt to predict real-world numbers for actual HEVC users like Apple and Netflix. As an example, it appears that Apple may own HEVC Advanced close to 100 million dollars in October 2015 solely for the HEVC capabilities included in the iPhone 6.
If you’re interested in an efficient way to get up to speed with HEVC Advance’s proposed licensing terms, this may be it. Click here to read the article.
