HEVC Advance: What Do the Royalties Mean for Video Publishers?

HEVC Advance shook up the codec world when they announced proposed royalty policies in July, 2015, that included much higher hardware royalties then MPEG LA is seeking, without a cap, as well as royalties on content. In this article on streaming media.com, I analyze the proposed licensing terms and attempt to predict real-world numbers for actual HEVC users like Apple and Netflix. As an example, it appears that Apple may own HEVC Advanced close to 100 million dollars in October 2015 solely for the HEVC capabilities included in the iPhone 6.

If you’re interested in an efficient way to get up to speed with HEVC Advance’s proposed licensing terms, this may be it. Click here to read the article.

About Jan Ozer

Avatar photo
I help companies train new technical hires in streaming media-related positions; I also help companies optimize their codec selections and encoding stacks and evaluate new encoders and codecs. I am a contributing editor to Streaming Media Magazine, writing about codecs and encoding tools. I have written multiple authoritative books on video encoding, including Video Encoding by the Numbers: Eliminate the Guesswork from your Streaming Video (https://amzn.to/3kV6R1j) and Learn to Produce Video with FFmpeg: In Thirty Minutes or Less (https://amzn.to/3ZJih7e). I have multiple courses relating to streaming media production, all available at https://bit.ly/slc_courses. I currently work as www.netint.com as a Senior Director in Marketing.

Check Also

Take the Bitmovin Video Developer Survey

Contribute to the one of the most valuable sources of industry data by completing the …

Speech-to-text In Premiere Pro – Fast, Easy, Accurate, and Free

This video tutorial teaches you how to convert speech-to-text in Premiere Pro. I’ve been using …

Streaming Media 101: Training for App & Player Development/Testing Professionals