HEVC Advance Royalties: Onerous or Not?

There has been lots of discussion about how onerous the content royalties proposed by HEVC Advance are for streaming distributors. In this article, I analyze the impact of those royalties on HEVC adoption and usage using two models, the M-Go model, for single movie rentals, and the Netflix model.

Surprisingly, when you consider the bandwidth savings that HEVC delivers, switching to HEVC makes a lot of economic sense for Netflix, even with the content royalty. For M-Go, however, the royalty likely makes HEVC a non-starter.

Click here to see my analysis.

Comments (0)

Post a Comment
* Your Name:
* Your Email:
(not publicly displayed)
Reply Notification:
Approval Notification:
* Security Image:
Security Image Generate new
Copy the numbers and letters from the security image:
* Message: