HEVC Advance Royalties: Onerous or Not?

Jan Ozer August 12, 2015 Blogs Leave a comment 742 Views

There has been lots of discussion about how onerous the content royalties proposed by HEVC Advance are for streaming distributors. In this article, I analyze the impact of those royalties on HEVC adoption and usage using two models, the M-Go model, for single movie rentals, and the Netflix model.

Surprisingly, when you consider the bandwidth savings that HEVC delivers, switching to HEVC makes a lot of economic sense for Netflix, even with the content royalty. For M-Go, however, the royalty likely makes HEVC a non-starter.

Click here to see my analysis.

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About Jan Ozer

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I help companies train new technical hires in streaming media-related positions; I also help companies optimize their codec selections and encoding stacks and evaluate new encoders and codecs. I am a contributing editor to Streaming Media Magazine, writing about codecs and encoding tools. I have written multiple authoritative books on video encoding, including Video Encoding by the Numbers: Eliminate the Guesswork from your Streaming Video (https://amzn.to/3kV6R1j) and Learn to Produce Video with FFmpeg: In Thirty Minutes or Less (https://amzn.to/3ZJih7e). I have multiple courses relating to streaming media production, all available at https://bit.ly/slc_courses. I currently work as www.netint.com as a Senior Director in Marketing.

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